최고 Denise Alvarez 팟캐스트 (2024)

1
How to Savor the Holidays & Still Show Up on Social Media 10:50

3d ago10:50

10:50

Ever feel torn between wanting to share those special holiday moments on your social media & the temptation to leave your phone off and pretend like social media doesn't exist? As we head into this season, the question becomes, how much do you share on social media? Should you still keep your posting cadence and be in your stories and engaging with…

1
How to Build Your Email List with Qualified Leads 26:42

10d ago26:42

26:42

Afraid of spamming your email list? It’s the number one reason I hear horse business owners say they don’t send emails. And, it is smart marketing to be aware of your audience’s needs and not send too many emails. But, it’s not smart marketing to never send an email. So, as a growth-oriented equestrian entrepreneur, you’re going to send emails, rig…

1
How Much Should You Niche Down in Your Equestrian Marketing? 31:16

15d ago31:16

31:16

You want to grow your horse business, so that means you should be talking to more people in your marketing, right? Yes, but ... talking to more of the “right” people is the key. If you’re here, it’s likely because you know your marketing could be more effective. You’re either not getting leads or subscribers or clients and customers, or you’re gett…

1
Why Collaboration Over Competition Always Wins With Jamie Samples 42:40

23d ago42:40

42:40

On many levels, competition can be a great thing. It can push us to give our absolute all, think creatively, and not give up. But, sometimes there can be a downside to that competitive nature that’s gotten you where you are. I’m talking about relationships with your fellow business owners. If you view everyone as your competition then you’re short-…

1
4 Things You Need to Attract the Right People to Your Equine Business 25:57

29d ago25:57

25:57

As a horse person, you know the importance of foundation when it comes to training your horse. It's the same for your marketing! If you're not starting from a solid foundation, then all of the building blocks you put on top will likely fall flat. If you jump to advertising or creating and selling programs before you get the foundation in place, the…

1
Managing Hustle & Rest as an Equestrian Entrepreneur with Megan Robinson 44:40

1M ago44:40

44:40

If you stay in hustle mode 24/7, 365 days a year, you may not completely burn out, but the joy of doing what you love in the equestrian world will likely dissipate over time. Thankfully, there are some mindset shifts you can make and practical things you can do to keep that from happening while growing your horse business. That’s why I invited Mega…

1
BONUS Q&A: Everything You Need to Know About 1:1 Coaching 19:31

1M ago19:31

19:31

Heard about my coaching but still have some questions about it all? This bonus episode is for you. Explore the ins and outs of coaching, who it's for, what really happens on a call, and how my Take the Reins coaching program is different than most business coaches you'll meet in the equine space. Take the Reins 1:1 Coaching Program → Stormlily.com/…

1
Why Your Horse Business Isn't Where You Want It to Be 28:37

2M ago28:37

28:37

Have you been feeling stuck in your horse business but aren’t sure what it is that’s keeping you there? Marketing is actually not the place I’d coach you to start. Instead, you need to ask yourself this one vital question: Am I an equine business owner or horse hobbyist? And, then evaluate if you’re making decisions in alignment with your answer. I…

1
6 Steps to Successfully Rebrand Your Equine Business with Chris Stein 1:01:31

2M ago1:01:31

1:01:31

There are different levels of rebranding your equestrian business. Sometimes you’re giving it a fresh new look with a new logo, colors, graphics, etc. Sometimes, it’s messaging, imagery, product, or service-related. Regardless of how deep the rebranding process is for you, there are some principles of marketing and business that are critical to a s…

1
How to Build a Trusted Brand as an Equestrian Entrepreneur 25:58

2M ago25:58

25:58

In the world of marketing your horse business online, sometimes it seems easy to just create a product and sell it. Reality? It doesn’t really work like that. For the most part, you can’t just show up and start selling an online membership or online course or video library and expect people to buy right out the gate. If you want to build a sustaina…

1
4 Steps to Maximize Your Equine Business Website SEO With Krysta Paffrath 56:28

2M ago56:28

56:28

How do you get your business found online? That’s the million-dollar question for many equestrian entrepreneurs. And, the answer is not as simple as you might hope. First, you need to understand that you’re asking about search engine optimization. Second, you need to understand SEO is not a one-and-done scenario. It’s an ongoing marketing strategy.…

1
5 Practical Ways to Build A Positive Team Culture with Kaitlin Christopherson 52:43

2M ago52:43

52:43

We talk a lot on this podcast about how to grow your horse business. So what do you do when part of your growth process involves hiring team members? Or, if you're someone who already has team members in place, how do you make sure they are the right people? Can you guarantee they have the same heart for your customers and clients that you have? If…

1
Social Media vs. Websites: Are You Leaving Money on the Table? 28:20

3M ago28:20

28:20

It’s time we address a common question most equestrian entrepreneurs are asking when it comes to marketing. “Is a website necessary if you are active on social? In other words, has social media replaced websites for equine businesses? You won’t be surprised to hear my answer is no, websites have not and should be replaced by social media. But, you …

1
The Key to Your Horse Business Success? Be the CEO With Kelly Giordano 40:11

3M ago40:11

40:11

Whether you lead a team of 20, 10, or 1, as the horse business owner, you are responsible for creating and navigating the success path for your business. That’s why learning to embrace your role as CEO is vital to your success. In this episode, Kelly Giordano with Avenue Equestrian will help you see the importance of being the visionary for your bu…

1
Should You Start a Business Outside Your Expertise? With Joni Gerard 45:59

3M ago45:59

45:59

Do you have an idea for your horse business but you’re not sure if you should press forward because it’s a bit outside of your realm? Maybe you’ve discovered an unmet need and you have the solution but it’s not in the wheelhouse most people see you operating in. Joni Gerard, founder of Giddyup Getaway, was much like you. She was having a tough time…

1
Is Equine Assisted Learning a Profitable Business Model? with Tracey Evans 47:46

3M ago47:46

47:46

What comes to mind when you hear equine assisted learning? My guess is you’re thinking of therapeutic riding programs or programs that serve a specific population such as veterans or at-risk youth. But, did you know equine assisted learning can also be a viable business model? Yep, it does not have to be in a non-profit or therapeutic structure for…

1
Get Outside of Your Bubble & Build Connections on Social Media 24:38

4M ago24:38

24:38

If your social media isn’t working for you — AKA helping you to book new clients & customers for your horse business — then, it might be time for you to revisit the social piece of your marketing strategy. ✳️ Why you shouldn’t skip the social part of social media ✳️ How to build relationships on social media when posting isn’t working for you ✳️ Wh…

1
4 Ways to Build Connections in a Disconnected World with Jodi Lynch Findley 44:11

4M ago44:11

44:11

We live in a world that’s the most digitally connected ever—yet we’re also the least physically connected we’ve ever been as a society. And here’s the thing: You need connections as a horse business owner! PSA: Your customers are craving connection, too. That’s why in this episode, Jodi Lynch Findley with The Thriving Equine Professional is sharing…

1
Lessons on Building a Brick-and-Mortar Horse Business with Amy Bond 1:14:46

4M ago1:14:46

1:14:46

Is it possible to find team members who care about your brand as much as you? How do you manage inventory when trends come and go? Can you still thrive as a local business amidst the rise of big box stores? We’re diving into all of that and more in this conversation with veteran business owner Amy Bond with The Painted Cowgirl in Greenwich, Ohio. W…

1
Self-Care for Equestrian Entrepreneurs with Ifa Simmonds 43:44

4M ago43:44

43:44

Show me an equestrian entrepreneur and I’ll show you someone who is dedicated, getting their hands dirty daily, and always looking for ways to improve and grow, both personally and professionally. The only downside to all that? We’re not often known for making self-care a priority in our list of to-dos and must-dos for the day. Taking care of your …

1
What Brands Need to Know About Influencer Marketing with Megan Sullivan 36:49

5M ago36:49

36:49

Working with influencers could be the key to reaching a new audience with your equestrian brand. But, it’s so much more than just putting free products in the mail to the influencer with the biggest following and crossing your fingers for a return. In this episode, Megan Sullivan with Elevated Equestrian and The Social Equestrian shares what you ne…

1
What Influencers Need to Know About Influencer Marketing with Megan Sullivan 54:02

5M ago54:02

54:02

If you have an audience that trusts you, you could be an influencer in the horse world. Yep, it can be that simple! You don’t have to have a million followers online in order to work with brands. But, there are some things you do need to know and do well to dive into the world of influencer marketing successfully. In this episode, Megan Sullivan wi…

1
The Best Investment You Can Make In Your Horse Business 27:28

5M ago27:28

27:28

How are you planning for the future of your horse business? When it comes to long-term sustainability, investing your time, energy, and resources, this one marketing medium will be key to making your future plans happen. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at St…

1
Is Consistent Really Better Than Perfect? (I Had My Doubts) 24:10

6M ago24:10

24:10

Do you have a hard time taking “messy action” when it comes to your horse business? Does feeling like everything has to be “just right” before you’ll go live on social or send an email to your list keep you from actually ever doing it? In this episode, we’re diving into the mindset of equestrian entrepreneurs and pulling back the curtain on what’s …

1
From Idea to Reality: Build a Horse Business from Scratch with India Wilkinson 1:11:57

7M ago1:11:57

1:11:57

How do you go from, “I should start that business” to actually doing it? What do you do on the days you feel alone chasing your big dreams as an equestrian entrepreneur? We’re diving into all that and more in this candid conversation with India Wilkinson, founder of Mane Street Market. As a frustrated horse shopper, India told herself, “There’s got…

1
6 Marketing Lessons from My First Equine Affaire 25:00

7M ago25:00

25:00

Tradeshow, clinics, breed demonstrations, adoption fair, consignment, carriage rides—Equine Affaire in Columbus, Ohio has it all! And, it’s packed pull of entrepreneurs making a loving doing what they love in the horse world. That’s why when I visited Equine Affaire for the first time this year, I made sure to take notes so I could share marketing …

1
Is Your Website Doing the Heavy Lifting to Build Your Equestrian Business? 28:29

8M ago28:29

28:29

Have you been treating your website like a basic necessity or an info-holding place? Or, do you get that your website could be the team member with the most ROI? If you’re not getting leads from your website, you should be. But, how? That’s what we’ll dive into in this episode as you learn … 🔸 your website’s true role in your equestrian business 🔸 …

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How to FINALLY Book Clients on Social Media (I Was Getting It Wrong at First) 24:59

8M ago24:59

24:59

In this episode, you’ll hear why the way I started out marketing my own business using social media was not working for me. (AKA I was not booking clients by way of social media.) I’m getting honest about two pitfalls I experienced when I first started out, how I adjusted my mindset and strategy to fix them, and why it’s been a game changer. And, o…

1
5 Marketing Takeaways from My First Jumping Clinic 18:13

10M ago18:13

18:13

One question is on my mind everywhere I go: How does this apply to equestrian entrepreneurs? That’s why as I was taking notes on how to improve my jumping while auditing my first jumping clinic, I was also taking notes on how you could apply the same principles to your business. Whether you jump, rein, trail ride, or race, this episode is for you b…

1
3 Reasons You Avoid Setting Goals for Your Horse Business 21:15

11M ago21:15

21:15

What if not setting goals is keeping you from fully living out the dream you have for your business, your family, and yourself? If you’ve been avoiding setting goals, let’s get real about the reason behind your avoidance. You may just discover that a fresh perspective is all you need to help you see it’s actually possible to set goals in a way that…

1
3 Year-end Questions to Propel You Into the New Year 20:02

11M ago20:02

20:02

Before you set your annual goals, do you take time to look back? Yes, I want you to celebrate wins, and that’s part of looking back. It’s also important to review the past year with some key questions so you can make strategically informed decisions for the coming year. That’s what this episode is all about. These simple yet powerful questions will…

1
You Don't Need Thousands of Followers to Book Clients & Customers Online 29:29

12M ago29:29

29:29

Does your follower count guarantee results? Building your horse business through online marketing is not just about building a large audience. You’ve got to measure what matters, the things that will actually move the needle for your business. In this episode, we’re diving into … 🔹 Why you don't need thousands of followers to book clients & custome…

1
Answers to Your Top 3 Marketing Questions 33:08

1y ago33:08

33:08

You’re here to learn about marketing, right? So, this week, we’re going to do a deep dive into your most commonly asked marketing questions. These questions are the ones that come up on the regular in regards to marketing your horse business, whether I’m in a clarity coaching call or hanging out in FB groups where equestrian entrepreneurs are gathe…

1
How to Beat Imposter Syndrome So You Can Build Your Horse Business Online 24:07

1y ago24:07

24:07

Do any of these statements sound familiar? I don’t know what I’m doing here. I’m not qualified for this. Why do I think I can train this horse, show at this level, teach this many students, buy this property, charge this amount of money, etc.? The common thread here: imposter syndrome. AKA self-doubt. And it impacts your horse business on every lev…

1
3 Signs You Need to Ditch the DIY Marketing & Get A Coach 27:13

1y ago27:13

27:13

Being willing to jump in and get the work done is probably one of the best qualities of equestrian entrepreneurs. But, is there a point that going the DIY route is more harmful than helpful for your horse business? Could you be holding yourself back or even moving your marketing in the wrong direction by going it alone? With so much online educatio…

1
Get More Sales on Social Media When You Create Content Like This 25:56

1y ago25:56

25:56

Are you struggling to get an actual ROI on your social media? In other words, you’re putting content out there but no new leads are landing in your inbox. In this episode, you’ll learn … 🛑 What you’ve been doing to sell on social that’s not working ✅ What you should be posting to book more clients & customers online BONUS: If you like content inspi…

1
Attn Equestrian Entrepreneurs: This Is Where Growth Happens 29:07

1y ago29:07

29:07

Once you know what success means to you in your equestrian business—because it's absolutely subjective — there's one mindset you'll need to keep front and center to chase after it. In this episode, you'll learn ... 🔸 The decision you need to make today to build your equestrian business 🔸 3 practical ways you can do that, starting now 🔸 Specific act…

1
The Secret to Going from Willy-Nilly to Strategic With Your Marketing 36:52

1y ago36:52

36:52

Are you ready to go from disorganized and spur-of-the-moment to showing up on social with a plan? This episode is for you. Plus, you’ll learn what stats you should be paying attention to (and what you can ignore) and the surprising marketing tool most equestrian entrepreneurs aren’t using. Show Notes (also known as “Where to read a quick summary of…

1
2 Common Myths About Building a Profitable Equestrian Business 28:58

1y ago28:58

28:58

What’s keeping you from being booked solid? You might think you just need to post more or get on YouTube, TikTok—AKA do more of all the things. But it actually goes much deeper than that. If you believe these 2 common marketing myths then the growth from all the "more" you do is going to be stunted. When I finally stopped believing these common mar…

1
One Surprising Way to Attract Customers You Love to Work With 37:03

1+ y ago37:03

37:03

Have you ever had a client or customer you loved working with? You know, the ones you wished you could clone. What if I told you it is possible to attract more of those kinds of people to your business? In this episode, you’ll learn how to do just that plus the two things that could actually be keeping you from attracting the right people. Packed w…

1
Step-by-Step Guide to Marketing Your Equestrian Business 16:43

1+ y ago16:43

16:43

Do you ever feel overwhelmed by all the information out there on how to market your horse business? Trying a little bit of this and that or even copying what everyone is doing will only get you so far. Marketing that works starts with a plan centered around your personal goals for your business. In this episode, you’ll learn my proven step-by-step …

1
9 Kenny Chesney Concert Takeaways for Equestrian Entrepreneurs 29:15

1+ y ago29:15

29:15

Country music fan or not, if you’re an equestrian entrepreneur, this episode is for you. I’m a big believer in studying what successful people are doing to see what we can learn from them. And, while success is subjective, there’s no denying Kenny Chesney’s 30-year career in the country music industry would be labeled a success. So, when I was at h…

1
The One Thing Keeping Your Equestrian Business Dreams From Coming True 27:44

1+ y ago27:44

27:44

Have you felt stuck in your equestrian business? You’ve got the vision but you just can’t seem to make any real progress to get you there. While I don’t know your specific situation, I can tell you with 100% certainty there’s one thing I’ve seen horse business owners do over and over that keeps them in a holding pattern—and, it’s likely been true f…

1
4 Eye-Opening Reasons Social Media Should Not Replace Your Website 29:52

1+ y ago29:52

29:52

Ever wondered if you really need a website if you're active on social media? Maybe you’ve been using your Facebook page in place of a website and you’re on the fence about if a website is really necessary. In this episode, we’re getting real about the ongoing battle of social media vs websites. (Spoiler alert: Yes, you need a website. And, after th…

1
When, Why, and How to Pivot Your Horse Business with Michael and Kelsey Gascon 47:09

1+ y ago47:09

47:09

Are you facing a major change in your business? Do you feel you need to pivot but aren’t sure what that looks like? Michael and Kelsey Gascon of Gascon Horsemanship are sharing how they’ve successfully maneuvered multiple pivots in their horse business—and their best tips for how you can do it, too. Show Notes (also known as “Where to read a quick …

1
Why You Should Always Be Learning With Kelsey Gascon 14:54

1+ y ago14:54

14:54

This is a BONUS conversation with Kelsey Gascon. After I chatted with Michael and Kelsey Gascon for Episode #114, I asked her to stay on and talk specifically about why she’s such a fan of ongoing education as a business owner and the difference it’s made in their business. It’s a really fun conversation. You’re gonna love it! Show Notes (also know…

1
7 Simple Ways to Build Connections With Potential Customers On Social Media 31:55

1+ y ago31:55

31:55

If you’re posting on social and getting no traction, what should you do? How do you build relationships and make sales on social when you can’t make connections? Social media is meant to be social. That’s why this episode is packed with practical ways you can get outside of your profile bubble and build connections with potential customers on socia…

1
How to Be An Effective Educator With Phyllis Burchett 43:13

1+ y ago43:13

43:13

If you have aspirations of creating an online membership, you may see yourself as an educator. But the reality is, all horse business owners should own the title of educator. In this episode, award-winning equestrian photographer and veteran workshop host, Phyllis Burchett will help you to see why you are an educator and how you can do it effective…

1
3 Ways Email Lists Are Completely Underrated by Equestrian Entrepreneurs 28:43

1+ y ago28:43

28:43

Do you want to build an equestrian business that’ll be here for the long-term? Then email marketing is a non-negotiable. Yet it’s uncommon to see equine entrepreneurs incorporate it into their marketing mix. Here’s why you can’t afford to ignore email marketing any longer. Show Notes (also known as “Where to read a quick summary of what we talked a…

1
5 Warning Signs Your Equestrian Website Isn't Attracting the Right Customers 30:30

1+ y ago30:30

30:30

Are you getting regular inquiries from potential customers on your websites? And, do those leads pan out to be the right people for your business? If you’re struggling to get the right people in the door, consider these 5 warning signs your website is the culprit. Show Notes (also known as “Where to read a quick summary of what we talked about here…

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