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What the young CEO of a $50M startup thinks about sales and partnerships w/ Mac Reddin of Commsor
Manage episode 378582505 series 3236589
Alex Glenn에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Alex Glenn 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In today’s sales climate, account executives and partnerships teams need to collaborate more than ever before to win deals.
Enter Mac Reddin, CEO of Commsor which is pivoting into sales enablement with their product Bronto.
Mac has been an outspoken contrarian this past year (follow him on LinkedIn) and is joining me today to share his views on partnerships, sales, and go-to-market.
On today’s episode, Mac and I discuss:
How Mac interprets “The people are your partners” as a strategy
Why partner people talking to partner about partnerships people doesn’t move the needle
How can partnerships people actually move the needle for their org
Community vs partners
The future of partnerships
What Mac is and would do differently with a SaaS GTM strategy for the next two years
The honest truth about partnerships as a team and process
And we end with some advice on how to fix co-selling
It get particularly good after minute 20, so hang in there… you’ll be happy you did.
Sponsors:
Reveal - A free account mapping solution.
Partnerhub® - for finding and managing your partnerships.
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