Caroline Crawford: How to Pivot and Evolve Your Marketing Strategies
Manage episode 407700662 series 3392361
Marketing's an adrenaline-fueled ride.
You gotta hang tight, adapt, learn from the field, and create direction when the map's lacking.
In this episode, I chat with Caroline Crawford, the brains behind Cultiveight Communications, a company focused on providing strategic and holistic marketing support for growth-stage businesses.
We delve into the problem of businesses feeling they need to be everywhere, doing all types of marketing, and how focusing on a core group of marketing strategies can make a world of difference.
There's a load of practical advice here for anyone looking to step up their marketing game. So be sure to catch the full conversation!
Specifically, this episode highlights the following themes:
- The importance of competitive positioning and simplifying marketing activities
- How to admit when current strategies aren't working and pivot
- The effectiveness of a targeted and bespoke approach to marketing
Link from this episode:
- Get to know more about Caroline Crawford: https://www.linkedin.com/in/ccrawford22
- Learn more about Cultiveight Communications: https://www.cultiveightcommunications.com
- Listen to Caroline’s podcast: https://www.cultiveightcommunications.com/podcast
- Check out Caroline's free guide to sharpen your marketing edge: https://www.cultiveightcommunications.com/competitive-marketing-guide
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And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
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