184 | When You Are a Startup, Be Like a Startup | with Michael Vaughn Acord

Honest Ecommerce

Arguably the most sought-after authority in men’s grooming, Vaughn did not find success by accident.

The son of a barber, his interest in hair piqued at an early age, and he gave his first haircut as a teenager in 1976.

Vaughn’s client list includes some of the most well-known names in the world—Bruce Springsteen, Richard Gere, Daniel Day Lewis, Tom Brady, President Bill Clinton, Jeff Gordon, Ashton Kutcher and Al Pacino—as well as everyday guys who do anything but fade into the background.

In This Conversation We Discuss:

• [00:00] Intro
• [01:29] How Vaughn had the idea of going to beauty school
• [02:41] Vaughn’s music background
• [03:39] Vaughn’s modeling opportunity
• [05:24] The return to hairdressing and grooming
• [07:45] What grooming means for Vaughn
• [08:45] Vaughn’s involvement in luxury beauty brands
• [09:52] Sponsor: Electric Eye electriceye.io
• [10:11] Sponsor: Mesa apps.shopify.com/mesa
• [10:55] Sponsor: Rewind rewind.com/honestecommerce
• [11:25] Sponsor: Klaviyo klaviyo.com/honest
• [12:13] LBP and Vaughn’s partnership with them
• [13:23] How Covid and the internet affected hairdressing
• [15:04] Targeting a niche and preparing for dry spells
• [17:08] Partnerships and buying the group of brands
• [18:25] Men and women shop differently
• [19:44] Make sure your products are in stock
• [22:02] Trust your hands
• [22:53] Men are not vocal but looks are important to them
• [23:31] Where to find V76 products

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Scale your business with electriceye.io
• Follow Vaughn on Instagram @vaughnnewyork
• American-made products for the well-groomed man v76.com
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest

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