))
Episode 68 - How Lending & Retail Teams Can Work with Marketing to Reach Everyone's Goals!
Manage episode 418246389 series 2994499
FI GROW Solutions에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 FI GROW Solutions 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, Meredith Olmstead, CEO of FI GROW Solutions, and Nida Ajaz, Senior Vice President of Marketing, discuss strategies for integrating marketing and sales within financial institutions. They highlight the importance of Google reviews for enhancing business reputation and SEO, and share effective methods for deepening customer relationships through automated referrals and targeted marketing, offering practical insights to boost customer engagement and business performance.
Key Takeaways:
Integration of Sales and Marketing: Aligning marketing strategies with sales objectives is crucial for driving tangible business results and enhancing overall performance.
Importance of Google Reviews: Implementing strategies to increase Google reviews can significantly improve SEO and influence customer decisions, thus boosting business reputation.
Cross-Departmental Collaboration: Automating referrals among departments and using targeted onboarding programs are effective in deepening customer relationships and expanding service offerings, which are key to increasing customer retention and upsell opportunities.
85 에피소드
공유
