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#57 Sell to Both Parts of the Brain?
Manage episode 336057668 series 2353110
The 2 systems in our brain want very different things. One looks for variety, the other looks for familiarity. So how do you appease both parts of your prospects brain or anyone you're trying to engage with for that matter?
Tune in to here how to do this using the MAYA principle and the value of creating a "familiar surprise".
204 에피소드
Manage episode 336057668 series 2353110
The 2 systems in our brain want very different things. One looks for variety, the other looks for familiarity. So how do you appease both parts of your prospects brain or anyone you're trying to engage with for that matter?
Tune in to here how to do this using the MAYA principle and the value of creating a "familiar surprise".
204 에피소드
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