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EP. 32 The Secrets of a Master Communicator: How to Speak and Persuade Like a CEO with Oliver Aust
Manage episode 406090519 series 3377825
Howie에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Howie 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Oliver Aust is the founder and CEO of EO Ipso Communications. He is also a well published author, having written a number of books about communications: Unignorable, Message Machine and How to Speak Like a CEO. Oliver is based in Berlin, Germany.
Learn more about Oliver
· Website
Books
Topics
· The three myths of communications
· Oliver’s journey: from corporate to entrepreneurship
· The lure of the “Spin Doctors”
· The 5 pillars of great communications
· Connecting personal stories to a company’s mission
· The world of EasyJet
· Crisis communications
· The role of the brand in cultural issues
· The one insight in life
· What is a healthy brand
Connect with Howie
How I can Help You
- Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
- Download free brand strategy guides
- 1:1 Personal brand coaching
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