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Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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168: Top comms challenges, zero-click content, the crying CEO

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Manage episode 338189595 series 2286413
Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

What are your biggest challenges as a communicator? We'll discuss a new survey of your peers that tackles that, as well as the top comms activities this year. Also this month, the fallout from ‘the crying CEO.’ Plus, have we reached the point where a link included in a social media post is pointless? And, a listener question about the best way for a leader to share company news on LinkedIn, and more.

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.

Send us a message

Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

SPONSOR

Brandpoint

EPISODE SUMMARY

Intro

Talking Point: Comms challenges, DE&I, outsourcing

Spotlight: The crying CEO

Quick News & Quick Takes: Gen Z's social media shift

Quick News & Quick Takes: Content helps B2B buyers

Quick News & Quick Takes: Zero-click content

Q&A: Best practices for execs sharing company news on LinkedIn

ARTICLES AND LINKS

The volume and variety of communications work is shifting, finds 5th annual survey of comms pros

LinkedIn/Elizabeth Laukka

CEO posts crying selfie on LinkedIn after laying off employees — and it goes viral

Gen Z shapes new social media era

Teens, Social Media and Technology 2022

Vast majority of B2B buyers say vendor content impacts purchase decision

Zero-click content: The counterintuitive way to succeed in a platform-native world

FOLLOW HANSON AND HUNT

Show page - HansonandHunt.com

Apple Podcasts

Spotify

Google Podcasts

RSS feed

SIGN UP FOR ARIK'S WEEKLY NEWSLETTER

Subscribe

MARKETING PODCAST NETWORK

Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

191 에피소드

Artwork
icon공유
 
Manage episode 338189595 series 2286413
Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

What are your biggest challenges as a communicator? We'll discuss a new survey of your peers that tackles that, as well as the top comms activities this year. Also this month, the fallout from ‘the crying CEO.’ Plus, have we reached the point where a link included in a social media post is pointless? And, a listener question about the best way for a leader to share company news on LinkedIn, and more.

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.

Send us a message

Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

SPONSOR

Brandpoint

EPISODE SUMMARY

Intro

Talking Point: Comms challenges, DE&I, outsourcing

Spotlight: The crying CEO

Quick News & Quick Takes: Gen Z's social media shift

Quick News & Quick Takes: Content helps B2B buyers

Quick News & Quick Takes: Zero-click content

Q&A: Best practices for execs sharing company news on LinkedIn

ARTICLES AND LINKS

The volume and variety of communications work is shifting, finds 5th annual survey of comms pros

LinkedIn/Elizabeth Laukka

CEO posts crying selfie on LinkedIn after laying off employees — and it goes viral

Gen Z shapes new social media era

Teens, Social Media and Technology 2022

Vast majority of B2B buyers say vendor content impacts purchase decision

Zero-click content: The counterintuitive way to succeed in a platform-native world

FOLLOW HANSON AND HUNT

Show page - HansonandHunt.com

Apple Podcasts

Spotify

Google Podcasts

RSS feed

SIGN UP FOR ARIK'S WEEKLY NEWSLETTER

Subscribe

MARKETING PODCAST NETWORK

Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

191 에피소드

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