Episode #529: The Growing Popularity of Salt Therapy in Health Clubs-Insights from Lisa Semerly

HALO Talks: Elevating Wellness

Lisa Semerly's professional journey began in pharmaceutical sales, where she excelled working for Merck, specializing in respiratory care for over a decade. Seeking a change, Lisa took a buyout and ventured into the wellness arena by opening her own medical spa, a move that allowed her to blend her pharmaceutical insights with a passion for natural health.

After nearly five successful years managing her spa, Lisa crossed paths with Steve Spiro (CEO) and was immediately impressed with the company and numerous uses of salt therapy for enhanced respiratory and overall health. Starting as a consultant, she swiftly transitioned into a full-time sales role. Demonstrating exceptional leadership and sales acumen, Lisa ascended to the position of Chief Revenue Officer. She has since been a driving force at Halotherapy Solutions for a decade, contributing significantly to the company's growth and success.

Lisa and Pete also chat about collaborations with leading fitness clubs and spas, revealing not only how they can be added as a profit center but also how integrating salt therapy into workout routines can help enhance athletic performance and recovery.

Rearding 'compact wellness solutions' Semerly mentions, "One of the huge benefits is being able to take a small . . . say 40" x 48" inch, 4' x 4' space, and then stack your infrared heat (which works on pain management, weight loss, muscle recovery, lots of great things) . . . on top of your salt therapy, which is a complete detox of the skin and the lungs."

Key themes discussed

• Transitioned from pharma sales to wellness industry.
• Quickly growing interest in salt therapy especially post-COVID.
• All-natural recovery using stacked therapy modalities.
• Therapy, self-care, recovery essential for health.
• Small-space recovery: red light, salt, IV therapy.
• Anytime beta tests: positive feedback from consumers.
• Salt therapy provides relaxation and improved breathing.

A few key takeaways:

1. Evolution and Increased Awareness of Salt Therapy: Lisa highlights salt therapy has evolved significantly over the past decade, particularly during COVID due to an increased focus on respiratory and immune health. People are much more aware of the benefits of salt therapy today than they were ten years ago.

2. Ease and Demand of Selling Wellness Solutions: Transitioning from pharmaceutical sales to the HALO space, Lisa noted that selling HALO-focused products, like salt therapy equipment, to health clubs and spas is generally easier and more rewarding. There is a far more enthusiatic and positive reception from the wellness sector when compared to the more challenging and competitive pharmaceutical space.

3. Stacked Modalities and ROI: The trend in the wellness industry is moving towards combining different recovery modalities within small footprints to maximize the return on investment. For example, combining infrared saunas with red light and salt therapy in one space optimizes both the use of space and the benefits for users, making it a lucrative setup for facility owners.

4. Immediate and Tangible Benefits: Users of salt therapy often report immediate relief and benefits such as improved respiratory function, reduced congestion, and a general sense of well-being.

5. Entrepreneurial Spirit and Overcoming Challenges: Semerly shared her personal journey moving from a secure pharmaceutical career to the uncertain world of entrepreneurship. Her advice to aspiring entrepreneurs includes staying disciplined, drowning out the negative noise, believing in oneself, and continuously putting one foot in front of the other to achieve success.

Click to download transcript.

Resources:

• Lisa Semerly: https://www.linkedin.com/in/lisa-marie-semerly-9136a118
• Halotherapy Solutions: https://halotherapysolutions.com
• Prospect Wizard: http://www.theprospectwizard.com
• Promotion Vault: http://www.promotionvault.com
• HigherDose: http://www.higherdose.com

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