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Zero-Click Content, Meta’s AI Characters, & 2024 Content Marketing Stats (with Sparktoro’s Amanda Natividad)
Manage episode 435177186 series 3582120
Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
How is content marketing changing in 2024??
What is up with the Meta custom AI characters?
How do you make effective zero-click content?
Those are the 3 big topics we're covering today, on GTM News Desk. And we're joined by Amanda Natividad, VP of Marketing at Sparktoro, to share her expertise on zero-click content. (She coined the term, after all). Amanda dives into the importance of prioritizing people-first strategies, how powerfulediting is in content marketing, and the value of connecting your content strategy setting clear business goals and KPIs to measure success.
Jump into the action:
(00:00) Welcome to GTM News Desk
(01:09) Semrush’s content marketing statistics
(05:39) Thoughts on SEMrush's research-based content
(08:35) Meta's new AI studio for creating avatars
(13:03) Meet our guest, Amanda Natividad from SparkToro
(15:27) How to make content today not suck
(21:24) Biggest mistake content marketers make in 2024
(29:42) Common misconceptions from executives about content-led growth
(34:19) Creating content for people vs. algorithms
To hear Amanda’s tips on content creation, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/
Connect with Amanda: https://www.linkedin.com/in/amandanat
Our sources from today’s headlines:
https://www.semrush.com/blog/content-marketing-statistics/
https://www.theverge.com/24209196/instagram-ai-characters-meta-ai-studio-release
Produced in partnership with: https://shareyourgenius.com/
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