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Nike’s Strategy Flop, Hubspot’s AI Search Grader, & ICP Tips (with SalesIntel’s Manoj Ramnani)
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Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
What can we learn from Nike’s last marketing pivot that failed?
Is Hubspot’s AI SEO tool actually helpful?
How do you define your ICP to be both people-first and fueled by data?
These are the 3 big topics we’re tackling on this episode of GTM News Desk. We’re joined by SalesIntel’s CEO, Manoj Ramnani, who breaks down the importance of defining your ICP and why a data-driven approach is non-negotiable. He explores the connection between strong company culture and effective go-to-market strategies and shares insights on the evolving role of CEOs in ensuring their teams are aligned and focused.
Jump into the action:
(00:00) Welcome to GTM News Desk
(00:43) Nike's marketing strategy mistake
(08:01) HubSpot AI search grader
(15:56) Meet Manoj Ramnani, CEO of SalesIntel
(17:13) Manoj’s ideal customer profile (ICP)
(23:04) The biggest mistake made by CEOs in 2024
(30:09) Biggest misconceptions in creating an ICP
(31:15) People-first ICP strategy
To hear Manoj Ramnani’s insights on refining your ICP and optimizing your sales funnel, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/
Connect with Manoj: https://www.linkedin.com/in/manojramnani/
Our sources from today’s headlines:
https://www.linkedin.com/pulse/nike-epic-saga-value-destruction-massimo-giunco-llplf/
https://www.hubspot.com/ai-search-grader
Produced in partnership with: https://shareyourgenius.com/
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