Player FM 앱으로 오프라인으로 전환하세요!
Harnessing the Power of Owned Media with Anthony Kennada of AudiencePlus
Manage episode 412858937 series 3364597
In this episode of Growth Marketing Camp Founder Stories, we engage in a captivating conversation with Anthony Kennada, Founder & CEO at AudiencePlus. We dive deep into the evolving world of B2B marketing, exploring the future of brand building, the pivotal role of owned media, and how emerging platforms are reshaping the industry's landscape. We discuss:
🔥 The origin story of AudiencePlus
🔥 The power of owned media
🔥 Embracing the community-first approach
🔥 Building an audience before launch (AudiencePlus’ strategic playbook)
🔥 The future of B2B marketing (community, content, and connection)
Anthony emphasizes the importance of problem-market fit before product-market fit, engagement with the audience's pain points through thought leadership and advocacy, and establishing a strong foundation for product introduction and launch.
We also touch on their upcoming Goldenhour conference and explore the playbook for building audiences, generating pipeline, and creating value across the entire revenue lifecycle. This episode is essential for marketers looking to distinguish themselves in a saturated space. Enjoy!
107 에피소드
Manage episode 412858937 series 3364597
In this episode of Growth Marketing Camp Founder Stories, we engage in a captivating conversation with Anthony Kennada, Founder & CEO at AudiencePlus. We dive deep into the evolving world of B2B marketing, exploring the future of brand building, the pivotal role of owned media, and how emerging platforms are reshaping the industry's landscape. We discuss:
🔥 The origin story of AudiencePlus
🔥 The power of owned media
🔥 Embracing the community-first approach
🔥 Building an audience before launch (AudiencePlus’ strategic playbook)
🔥 The future of B2B marketing (community, content, and connection)
Anthony emphasizes the importance of problem-market fit before product-market fit, engagement with the audience's pain points through thought leadership and advocacy, and establishing a strong foundation for product introduction and launch.
We also touch on their upcoming Goldenhour conference and explore the playbook for building audiences, generating pipeline, and creating value across the entire revenue lifecycle. This episode is essential for marketers looking to distinguish themselves in a saturated space. Enjoy!
107 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.