))
Secrets to Success from Leadfeeder's Growth Model | Pekka Koskinen
Manage episode 406732097 series 3557398
Vincent Jong에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Vincent Jong 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In the third episode of the Growth Machines podcast, I talk with Pekka Koskinen, Co-Founder of Leadfeeder (nowadays part of Dealfront). He explains how they developed a successful Product-Led Sales model long before PLG became a buzzword.
Leadfeeder was founded in 2012 when Pekka and his co-founders hit a wall with traditional sales methods in their previous company. Right out of the gate, they embraced a Product-Led Growth model for Leadfeeder, drawing inspiration from successful American companies like HubSpot.
They offered a free trial, focused on making users happy, and went the unconventional way of prioritizing product usage over immediate profits. Pekka stresses the importance of nailing the basics and staying focused on the product metrics, which paved the way for Leadfeeder's success.
[00:00] Introduction
[02:49] The Power of Free Trials and Feedback
[03:52] The Role of Analytics and Support
[06:55] An Unconventional Approach to Outbound
[13:24] Knowing When to Give Up on a Sale
[15:44] Key Roles in the Growth Journey
[17:33] Advice When Building a Business
[18:12] Conclusion and Upcoming Book Announcement
This interview is part of my book about Product-Led Sales.
More info on www.PLGandSales.com
7 에피소드
공유
