))
Driving Growth and Go-To-Market Efficiency with PLG | Jesse Ervin, Nylas
Manage episode 439536771 series 3557398
Vincent Jong에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Vincent Jong 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of the Growth Machines Podcast, host Vincent Jong speaks with Jesse Ervin, CRO at Nylas, about the company's journey from a sales-led approach to a hybrid product-led sales model over the past two years.
Jesse introduces Nylas and describes how the migration from traditional sales to a product-led growth strategy has impacted the company's sales, customer acquisition, and internal processes.
They discuss challenges faced, surprising insights, customer behavior monitoring, and adjustments made during the transition. Jesse also highlights the importance of a flexible approach, constant improvement, and focusing on customer self-service.
00:00 Introducing Jesse and an overview of Nylas
04:46 Challenges and Concerns with PLG Transition
07:26 Strategies for Sales Team Adaptation
11:30 Metrics and Outcomes of the PLG Implementation
17:10 Signals and Customer Interaction
19:32 Future Directions and Conclusion
15 에피소드
공유
