#33 SEO for Content Marketers at Any Level, in Any Industry

Growth Machine Marketing Podcast

Amanda Natividad & Nat Eliason and Amanda Natividad에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Amanda Natividad & Nat Eliason and Amanda Natividad 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3y ago 39:08

MP3•에피소드 홈

저장한 시리즈 ("피드 비활성화" status)

When? This feed was archived on September 03, 2023 15:16 (8M ago). Last successful fetch was on July 22, 2023 04:54 (9M ago)

Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

As soon as I began following SEO expert Kameron Jenkins’ work, it was clear to me how friendly and accessible she makes SEO to everyone at all levels.

So I was super excited to have her on the show. Kameron is now a content lead at Shopify and we got to talk about:

Communicating the value of SEO to the c-suite
Balancing a content strategy across short and long tail keywords
Knowing when it’s time to refresh content

And lots more!

Show Notes

0:53 - Kameron talks about how she got into SEO and what Google’s changes in algorithm have taught her along the way.

4:51 - How Kameron’s experiences working on the agency side of things helped develop her expertise in SEO.

6:46 - Why invest in SEO, and how do you communicate that to your C-level officers?

9:19 - SEO can be just as attributable as paid ads.

10:30 - Kameron shares more about her current role as a Content Lead at Shopify.

13:15 - Short and long tail keywords. Investing in content that supports your brand.

17:49 - Setting traffic goals: It’s not always about more eyeballs to your offer, it’s about getting the right eyeballs to your offer.

20:28 - Should you date your content, and when is it time to refresh an existing post?

26:19 - Using link building to build your site’s authority and trust with Google.

29:56 - Kameron gives her recommendation on where you can host and manage your new site when starting out.

33:38 - The future of SEO.

Links

Marketo (9:07)

Shopify (12:57)

Conde Nast (22:21)

Aleyda Solis’ Template (24:38)

HARO (27:33)

Wordpress (30:32)

Squarespace (30:55)

Wix (30:56)

Podia (31:50)

Substack (31:51)

Connect with Kameron Jenkins:

https://twitter.com/Kammie_Jenkins

Growth Machine & Amanda Natividad:

https://growthmachine.com/

https://twitter.com/growthmachine__

https://twitter.com/amandanat

56 에피소드

#Careers #Business #Marketing #Entrepreneurship #Growth #Amanda Natividad & Nat Eliason #Amanda Natividad #Startup