#32 The 3-Step Framework to Making Your Brand Stick

Growth Machine Marketing Podcast

Amanda Natividad & Nat Eliason and Amanda Natividad에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Amanda Natividad & Nat Eliason and Amanda Natividad 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3y ago 41:24

MP3•에피소드 홈

저장한 시리즈 ("피드 비활성화" status)

When? This feed was archived on September 03, 2023 15:16 (8M ago). Last successful fetch was on July 22, 2023 04:54 (9M ago)

Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

There’s a three-step framework to user onboarding. And you can apply to your marketing efforts as well — to ensure that your brand is top of mind to your audience.

Adapted from psychologist BJ Fogg’s habit-forming framework, Ramli John, Managing Director and ProductLed and author of the new book, “Eureka,” explains how it applies to user onboarding journeys:

Make it easy. (Create helpful content that can grow your organic traffic.)
Increase motivation. (Explain the outcomes you give your customers.)
Add prompts. (Remind customers of your value.)

Listen to the episode to learn how to apply it to your content and user onboarding strategy.

You’ll also learn:

User onboarding done right
The importance of saying “no”
How Ramli secured his first podcast sponsorship for Growth Marketing Today.

You can read the first chapter of Ramli’s new book, “Eureka,” on ProductLed.com/Eureka.

Show Notes:

1:08 - Saying “no” to opportunities that don’t fit the direction you’re heading in.

5:40 - Ramli talks about the intersection of teaching and marketing and what his experience as a college professor has taught him.

8:58 - Human connection: Why successful podcasts are far more than just the numbers and stats behind it.

14:06 - Ramli talks about Growth Marketing Today’s LinkedIn sponsorship.

15:55 - Ramli talks about his upcoming book, Eureka, which is geared towards those looking to improve their user onboarding.

18:10 - What are the 3 key stages in user onboarding?

21:06 - How product marketers can help consumers reach their "Aha!" moments early on in the process.

24:50 - The critical role content plays in communicating value to customers.

30:50 - Ramli shares an example of a company who continues to provide value through the onboarding process.

32:45 - How does onboarding play into retention rates?

36:16 - It should be clear from the start the role each department plays in the onboarding process.

Links:

Andrew Capland on LinkedIn - Work Horse vs. Show Horse (3:53)

Growth Marketing Today Podcast (9:00)

Positive Human - Marketing Lessons (10:10)

How I Built This Podcast (15:12)

ProductLed (16:44)

The Mom Test by Rob Fitzpatrick (17:08)

Product-Led Growth by Wes Bush (17:48)

Wave Accounting (22:36)

BJ Fogg's Behavior Model (25:50)

1st Chapter of Eureka (40:06)

Connect with Ramli John:

https://twitter.com/RamliJohn

https://www.linkedin.com/in/ramlijohn/

https://productled.com/

https://growthtoday.fm/listen/

Growth Machine & Amanda Natividad:

https://growthmachine.com/

https://twitter.com/growthmachine__

https://twitter.com/amandanat

56 에피소드

#Careers #Business #Marketing #Entrepreneurship #Growth #Amanda Natividad & Nat Eliason #Amanda Natividad #Startup