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The Power of AI in CRM & CX
Manage episode 378040132 series 2815223
Sarah Reed에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sarah Reed 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
AI has emerged as a powerful tool in transforming how businesses approach CRM and Customer Experience (CX). With its ability to analyze vast amounts of data, make accurate predictions, and automate processes, AI has become an invaluable asset for companies striving to create personalized customer experiences and drive growth.
During this episode of the Growth Enablement Madness podcast, host Jim Ward chats with Rich Green, CTO at SugarCRM. The pair discuss the immense power of AI in CRM and CX, uncovering its applications, benefits, and the exciting possibilities it holds for businesses of all sizes. Tune in to learn about:
- Generative AI vs. Predictive AI and how companies can use both;
- Applications of Generative AI in CX/CRM; and
- SugarCRM's Product Plans for Generative AI.
RELATED LINKS
- Take this assessment to learn whether your company is genuinely data-driven.
- Schedule your free data discovery call to ensure you find the value in your data.
- Follow Rich on LinkedIn.
Learn more about SugarCRM.
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