Attracting Ideal Patients with Rusty Curtis: Building Your Dental Practice from the Foundation Up

Growing Your Dental Business Show

In this insightful episode of Growing Your Dental Business, host Jacquelyn Hurley welcomes Rusty Curtis, CEO of Lumn and author of The Book on Dental Marketing.

Rusty shares why so many practices fall short of their marketing goals, the difference between strategy and tactics, and how to avoid “whack-a-mole” marketing. He explains why culture, patient experience, and authentic branding form the true foundation of successful marketing, and why skipping these steps often leads to wasted dollars and missed opportunities.

From competing with large corporate dental chains to making the most of a limited marketing budget, Rusty provides practical, real-world advice for both independent practices and multi-location groups.

Whether you’re a new practice owner or a seasoned dentist looking to refine your approach, this episode is packed with actionable takeaways to help you grow with purpose and attract the patients you most want to serve.

If you’re ready to attract more of your ideal patients, Rusty Curtis is offering a free consultation to assess your goals and see how Lumn can help. Visit getlumn.com to schedule your consultation today.

And remember, marketing is only part of the success equation. This podcast is proudly sponsored by eAssist Dental Solutions, the nation’s leading dental billing company. While Lumn takes care of your marketing, eAssist handles the busy work of dental billing, ensuring you collect 100% of what’s rightfully owed. Learn more at dentalbilling.com.

Stronger marketing + stronger collections = a stronger practice.