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A CMO’s guide to grabbing market share in a highly competitive vertical
Manage episode 334269523 series 3371120
Marika Baltscheffsky is CMO at MEDS, an ambitious online shop that is disrupting Sweden’s highly-concentrated pharmacy retail vertical with differentiated branding and strong value propositions. Marika combines her background in psychology with experience both at agencies and platform-side at Google and YouTube. Learn how she leverages a small team to get big attention for MEDS.
About smec (Smarter Ecommerce):
At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.
We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.
Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:
- smec - Smarter Ecommerce: https://www.smarter-ecommerce.com
- LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh
- Newsletter: https://smarter-ecommerce.com/en/newsletter/
- Instagram: https://www.instagram.com/smarterecommerce/
77 에피소드
Manage episode 334269523 series 3371120
Marika Baltscheffsky is CMO at MEDS, an ambitious online shop that is disrupting Sweden’s highly-concentrated pharmacy retail vertical with differentiated branding and strong value propositions. Marika combines her background in psychology with experience both at agencies and platform-side at Google and YouTube. Learn how she leverages a small team to get big attention for MEDS.
About smec (Smarter Ecommerce):
At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.
We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.
Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:
- smec - Smarter Ecommerce: https://www.smarter-ecommerce.com
- LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh
- Newsletter: https://smarter-ecommerce.com/en/newsletter/
- Instagram: https://www.instagram.com/smarterecommerce/
77 에피소드
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