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Episode 08: Testify! Using Endorsements and Testimonials in Advertising
Manage episode 297449859 series 2881409
Greenberg Traurig에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Greenberg Traurig 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of Greenberg Traurig’s Legal Food Talk, host Justin Prochnow breaks down the parameters for legally using endorsements and testimonials in advertising. He discusses the regulation of claims in endorsements and testimonials by the U.S. Food and Drug Administration and the need to vet them to ensure only appropriate claims are made. Justin discusses FTC regulations of endorsements and testimonials and requirements for disclosing material connections. Justin also discusses the use of various types of endorsements, including “Before and After” pictures, customer reviews, and influencer statements on Social Media.
25 에피소드
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