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Rodney G. Alsup, D.B.A., CPA, CITP, Rodney G. Alsup, D.B.A., CPA, and CITP에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rodney G. Alsup, D.B.A., CPA, CITP, Rodney G. Alsup, D.B.A., CPA, and CITP 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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From Lead Collection to Fan Creation - Guiding Learners Through Your Graduate Programs Learner Journey The Program Management View

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Manage episode 431057156 series 2136609
Rodney G. Alsup, D.B.A., CPA, CITP, Rodney G. Alsup, D.B.A., CPA, and CITP에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rodney G. Alsup, D.B.A., CPA, CITP, Rodney G. Alsup, D.B.A., CPA, and CITP 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Once learners realize a learning need, they usually start a journey to address it. Many times, the journey starts out as self-directed and, at some point, it transitions to a guided journey. When a graduate degree program is involved, much of the self-directed journey planning starts with a web browser and an internet search. And during any stage of their search, learners may evaluate multiple journeys, all created by competing graduate programs.

The journey the learner ultimately selects is likely the one with the best guidance throughout each leg of the journey they are exploring. From a graduate program management view, the best guidance is likely provided by a journey organized around three systems:

  1. Lead Collection,
  2. Learner Conversion, and
  3. Fan Creation.

Designing and managing the journey with a systems approach facilitates the coordination of the program’s moving parts and components, which helps ensure learners receive the guidance they seek at each phase of any journey they are exploring. Let me give you an overview of each system and show you how they all connect.

  continue reading

16 에피소드

Artwork
icon공유
 
Manage episode 431057156 series 2136609
Rodney G. Alsup, D.B.A., CPA, CITP, Rodney G. Alsup, D.B.A., CPA, and CITP에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rodney G. Alsup, D.B.A., CPA, CITP, Rodney G. Alsup, D.B.A., CPA, and CITP 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Once learners realize a learning need, they usually start a journey to address it. Many times, the journey starts out as self-directed and, at some point, it transitions to a guided journey. When a graduate degree program is involved, much of the self-directed journey planning starts with a web browser and an internet search. And during any stage of their search, learners may evaluate multiple journeys, all created by competing graduate programs.

The journey the learner ultimately selects is likely the one with the best guidance throughout each leg of the journey they are exploring. From a graduate program management view, the best guidance is likely provided by a journey organized around three systems:

  1. Lead Collection,
  2. Learner Conversion, and
  3. Fan Creation.

Designing and managing the journey with a systems approach facilitates the coordination of the program’s moving parts and components, which helps ensure learners receive the guidance they seek at each phase of any journey they are exploring. Let me give you an overview of each system and show you how they all connect.

  continue reading

16 에피소드

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