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Selling a Lifestyle, Not Just a Product
Manage episode 414084419 series 3565016
Shannon McKinstrie에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Shannon McKinstrie 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
I just got back from my trip to Coachella, where my favorite beverage brand Poppi won marketing, hands down. I know a lot of you have been asking, “what is good content for products?” This episode is definitely for my product people, but if you’re a social media manager, web designer, realtor - anyone in the service industry, you’ll find this helpful too. We’re going to explore Poppi’s brand journey from a small following to the drink everyone was talking about at Coachella, because it’s all about good content that drives shares, saves, and connections.
In this episode we’ll be covering:
- Creating a connection that feels like they are part of your brand journey
- Going beyond simple product photos with user generated content
- Creating connection and lifestyle content that people are obsessed with
- Know what's going on in the world and what people are doing with their lives right now
- Leverage your market research to figure out what your people are into
- Understanding the cultural differences between different apps
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45 에피소드
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