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How to Name Your Consulting Business Featuring Brad Flowers
Manage episode 307635027 series 2909987
Smashing the Plateau에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Smashing the Plateau 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Brad Flowers co-founded Bullhorn, an agency that builds impact brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in literature, which he finds more useful than he expected. He co-founded the non-profit bike shop, Broke Spoke. Brad is also the author of The Naming Book. He lives with his wife and two kids in Lexington, KY. We discuss:
Learn more about Brad at https://www.thenamingbook.com/ and https://bullhorncreative.com/.
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- How a literature degree can make you unexpectedly successful [02:31]
- Cash is king or cash is queen [05:14]
- The seed of a naming book [07:14]
- How to pitch a name to your family [09:50]
- The biggest problem in naming your business [13:00]
- A pretty good name for a florist [15:33]
- Criteria for choosing the best name for your company [17:54]
- Some of the most interesting names for consulting businesses [20:33]
- The whole point of thinking more widely [22:07]
Learn more about Brad at https://www.thenamingbook.com/ and https://bullhorncreative.com/.
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