330 – Get Started Guide for your Email Marketing Process with Kate Doster

Gift Biz Unwrapped

If you've been neglecting your email list for whatever reason, today's episode is for you! My guest shares the perfect get-started guide for your email marketing process so you can finally make it work for you. Kate is all about helping ethical entrepreneurs open the hearts and wallets of their small but mighty audiences thanks to fun email marketing. She believes you don’t need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt your community into taking action, whether that's building a long-lasting relationship, buying directly from you, or checking out one of your affiliate partners. Kate is the host of the "Inbox Besties" podcast and creator of the Love Your List 2.0 email marketing mega-course.

BUSINESS BUILDING INSIGHTS

• Do the brave thing. When you default to always doing the thing that's a little bit braver, you're going to get results faster.
• Build up your "brave" muscle by using it regularly. Start small and just get a little braver each time.

Get Started Guide For Your Email Marketing Process

• Email marketing has been proven to be one of the most effective ways to get sales. Make sure to show up to your list.
• To choose a system for email marketing, the biggest thing is to see which one works for your brain and your price level. <--Tune in for all of Kate's tips on this.
  • Mailerlite has a good free starter plan
  • Convertkit is built more for creatives
  
  
• Add your own email to your email list and practice sending emails even if you don't have anyone else on there yet.
• Create some incentives for people who want to get on your email list. Give people a reason to give you their email address. <--Get all Kate's tips on this in the audio!
• Write a Welcome email for new subscribers and automate it so it goes out on autopilot whenever someone signs up.
• Show up at least twice a month so people remember who you are and what you sell. It can be something really casual.
• Talk about what your people want to hear about in your emails.
• Think of your customers as best friends who love what you make just as much as you do. When you talk to them like a friend, everything starts opening up.
• People WANT to be part of your special club.
• Ask questions. Not everyone will reply back but it's a good way to build that personal relationship with your fans.
• Include photos in your emails - especially behind the scenes of what you do.
• Try a magazine-style newsletter. The top half of your newsletter is going to be those interesting bits where the relationship is built. And the bottom is where you can share things for sale.
• Include your social media content in your email.
• Don't have giant blocks of text in emails - because nobody reads that. If there are certain keywords you want to draw attention to, make them bold so your followers see them.
• Pro Tip --> Don't freak out about your open rate (provided by your email provider) because a lot of mobile email opens do not register. Tune in for the full explanation.
• Remember - it's a privilege to be on your email list!

So many more tips & advice in this episode than we can show here! Make sure to tune in and get them all.

Resources Mentioned

• Content for Makers
• FREE - 2 Years of Email Ideas
• GiftBizUnwrapped.com/Search

Kate's Contact Links

Website | Facebook | Instagram | Twitter | Youtube | Pinterest

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