AI Touchdown: The Future Showcased in Super Bowl LVIII Commercials

Generation AI

In this special bonus episode of "Generation AI," hosts Ardis Kadiu and Dr. JC Bonilla dive into the creative and impactful world of Super Bowl LVIII commercials, specifically focusing on those themed around artificial intelligence. The 2024 Super Bowl showcased a diverse range of AI-related ads, demonstrating the technology's expanding influence across various industries, from cybersecurity and accessibility to creativity and humor.

Highlights include Microsoft Copilot's empowering "Watch Me" ad, Google Pixel 8's accessibility features brought to life by a blind director and voiced over by Stevie Wonder, CrowdStrike's imaginative cybersecurity solutions, Etsy's humorous AI-powered Gift Mode, the playful mockery of AI in "Despicable Me 4's" Minion Intelligence spot, and Body Armor's satirical take on AI-generated content. Each commercial offers a unique perspective on how AI is perceived and utilized in society, balancing between emotional resonance, practical applications, and entertainment. Join Ardis and JC as they explore these narratives, providing insights into how artificial intelligence is not just a technological advancement but a catalyst for creativity, accessibility, and even humor in the advertising world.

Super Bowl AI Ads

1. Microsoft Copilot: "Watch Me"
Microsoft showcases the AI assistant Microsoft Copilot in Windows 11, demonstrating its potential to empower creativity and academic endeavors.
Watch on YouTube

2. Google's Pixel 8: "Javier in Frame"
Google introduces an accessibility feature in the Pixel 8 that helps visually impaired users take photos, directed by Adam Morse and voiced over by Stevie Wonder.
Watch on YouTube

3. CrowdStrike: "The Future"
CrowdStrike's ad takes viewers to the Old West, where AI-powered cybersecurity is depicted as the hero against futuristic threats.
Watch on YouTube

4. Etsy: "Gift Mode"
Etsy's Super Bowl ad humorously introduces its AI-powered Gift Mode, helping users decide on gifts, focusing on a humorous scenario involving Americans choosing a gift for their French friends.
Watch on YouTube

5. Despicable Me 4 - Minions: "Minion Intelligence"
The "Despicable Me 4" Super Bowl spot humorously engages with AI by showcasing the Minions creating bizarre AI-generated images.
Watch on YouTube

6. Body Armor: "Field of Fake"
Body Armor's commercial uses AI to poke fun at the technology itself, showcasing a sports drink ad filled with AI-generated absurdities.
Whatch on YouTube

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Connect With Our Co-Hosts:
Ardis Kadiu
https://www.linkedin.com/in/ardis/
https://twitter.com/ardis

Dr. JC Bonilla
https://www.linkedin.com/in/jcbonilla/
https://twitter.com/jbonillx

About The Enrollify Podcast Network:
Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include The EduData Podcast and Visionary Voices: The College President’s Playbook.

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