Understanding Attendees Through Their Values—Not Demographics

GatherGeeks by BizBash: The Event Industry Podcast

In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with David Allison, author of The Death of Demographics and a globally recognized researcher known for coining the term "valuegraphics." This data-informed strategy seeks to unpack human behavior by spotlighting shared human values over outward demographic characteristics. Major companies like Lulu Lemon, PayPal, Google, and the United Nations Foundation have embraced this concept, and here Allison breaks down how it can be used to better understand audiences, sell products, motivate teams, and design user experiences. He also discusses why it's time to apply this concept to the world of event planning to create programs that truly resonate. This is an episode definitely worth a listen for anyone seeking to take their events to the next level.