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Fully Booked EP97: How Authors Can Build Their Brand by Crafting an Experience
Manage episode 428377469 series 3585757
Craig Tuch에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Craig Tuch 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
While authors excel at crafting captivating narratives within the pages of their books, these storytelling skills can also be used to build your author brand and enhance the customer experience.
In this episode of Fully Booked, we are joined by Jess Cervellon, VP of Customer Experience at Feastables, a global brand associated with 'Mr. Beast.' From her artistic roots to diverse roles in customer service, Jess brings invaluable insights into the creation of unforgettable customer experiences. She firmly believes that these insights are a goldmine for authors, especially those interested in marketing and enhancing the reader's journey.
Authors, just like any brand, must captivate their audience through storytelling and content creation that extend beyond their books. Whether it's through social media, advertising, podcast appearances, or conferences, successful authors generate content that delivers a lasting brand experience, keeping readers engaged even between book releases.
Jess Cervellon
Hidden Gems
Need our help publishing or marketing your book?
https://www.hiddengemsbooks.com/author-services/
All episode details and links:
100 에피소드
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