Rebecca Görmann, Kristell Gnahm, Rebecca Görmann, and Kristell Gnahm에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rebecca Görmann, Kristell Gnahm, Rebecca Görmann, and Kristell Gnahm 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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좋아요28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
FRÜF – Frauen reden über Fußball
모두 재생(하지 않음)으로 표시
Manage series 2490452
Rebecca Görmann, Kristell Gnahm, Rebecca Görmann, and Kristell Gnahm에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rebecca Görmann, Kristell Gnahm, Rebecca Görmann, and Kristell Gnahm 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In FRÜF steckt, was der Name verspricht: Frauen reden über Fußball. Hinter FRÜF steckt ein stetig wachsendes Podcast-Kollektiv von Frauen, für die Fußball mehr ist als nur eine Sportart. Wir sind Fans, Journalistinnen, Spielerinnen – und manche von uns sogar alles davon. Wir sind diskussionsfreudig, aber solidarisch. Uns interessieren fußballerische Trends, der Diskurs über 50+1 oder die gesellschaftliche Relevanz von Antirassismus-Kampagnen des DFB genauso wie die Unterschiede im Umgang mit Frauen- und Männerfußball, die weibliche Fußballsozialisation oder der Umgang mit Sexismus im Stadion. Über solche Fragen sprechen wir in wechselnder Besetzung in unserer monatlichen Sendung. FRÜF ist keine Sportschau in Rosa und keine Analyse von Spielerfrauen-Instagram-Profilen – bei FRÜF geht es um Fußball. Punkt. Wir geben dabei weiblichen Perspektiven und Stimmen eine Plattform, die in anderen Sendungen einfach viel zu selten auftauchen – weil wir es können. Denn wir sind viele.
…
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34 에피소드
모두 재생(하지 않음)으로 표시
Manage series 2490452
Rebecca Görmann, Kristell Gnahm, Rebecca Görmann, and Kristell Gnahm에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rebecca Görmann, Kristell Gnahm, Rebecca Görmann, and Kristell Gnahm 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In FRÜF steckt, was der Name verspricht: Frauen reden über Fußball. Hinter FRÜF steckt ein stetig wachsendes Podcast-Kollektiv von Frauen, für die Fußball mehr ist als nur eine Sportart. Wir sind Fans, Journalistinnen, Spielerinnen – und manche von uns sogar alles davon. Wir sind diskussionsfreudig, aber solidarisch. Uns interessieren fußballerische Trends, der Diskurs über 50+1 oder die gesellschaftliche Relevanz von Antirassismus-Kampagnen des DFB genauso wie die Unterschiede im Umgang mit Frauen- und Männerfußball, die weibliche Fußballsozialisation oder der Umgang mit Sexismus im Stadion. Über solche Fragen sprechen wir in wechselnder Besetzung in unserer monatlichen Sendung. FRÜF ist keine Sportschau in Rosa und keine Analyse von Spielerfrauen-Instagram-Profilen – bei FRÜF geht es um Fußball. Punkt. Wir geben dabei weiblichen Perspektiven und Stimmen eine Plattform, die in anderen Sendungen einfach viel zu selten auftauchen – weil wir es können. Denn wir sind viele.
…
continue reading
34 에피소드
Alle Folgen
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