589 : The Mad Scientist Behind One of America’s Fastest Growing Supplement Brands | Brian Littlefield (Best of Foundr)

The Foundr Podcast with Nathan Chan

Brian Littlefield is the co-founder and Chief Product Officer of Jocko Fuel—one of the fastest-growing supplement brands in America. But his story didn’t start in a boardroom. It started with a life-changing health wake-up call.

In this episode, Brian shares how he went from overweight and directionless to building a trusted supplement empire backed by Navy SEAL legend Jocko Willink. You'll hear how they launched Jocko Fuel with a single product, the risky decision to tie the brand to Jocko’s name, and the surprising reason their customer base is so fanatically loyal.

What you’ll learn:

• Why they anchored the brand to Jocko’s reputation

• How Brian built products customers actually stick with

• Why quality and transparency are their greatest weapons

• The scrappy early days of launching without big resources

• Lessons from martial arts that shaped his leadership style

• The real reason Jocko Fuel stands out in a saturated space

If you want a blueprint for building a brand based on trust, community, and quality—this one’s a must-listen.

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