The Entrepreneur's Mindset with Aleric Heck

For Impact Podcast with Jared Erni

About The Guest(s): Aleric Heck is a successful entrepreneur and the founder of Ad Outreach, a company that helps businesses use the power of YouTube ads to generate leads and sales. He started his journey on YouTube at the age of 12 and turned it into a multimillion-dollar coaching program. Aleric's expertise in YouTube ads has been recognized by various publications, and he has worked with thousands of businesses to help them leverage the platform for growth.

Summary: Aleric Heck, the founder of Ad Outreach, shares his journey from starting a YouTube channel at the age of 12 to building a successful coaching program. He discusses the challenges he faced as an entrepreneur and the importance of delegating tasks to scale a business. Aleric also emphasizes the need to make decisions based on where you want to go, rather than where you are currently. He highlights the power of YouTube ads for local businesses and provides tips on creating effective videos. Aleric concludes by encouraging entrepreneurs to adopt an entrepreneurial mindset and view every decision as an opportunity for growth.

Key Takeaways:

• Aleric recommends hiring people with complementary skill sets to delegate tasks and scale a business.
• Make decisions based on where you want to go, not where you are currently.
• YouTube ads are a powerful tool for local businesses to reach potential customers who are actively searching for information.
• Creating authentic and low-key videos can be effective in connecting with viewers.
• Adopting an entrepreneurial mindset means viewing every decision as an opportunity for growth.

Quotes:

• "You should hire complementary skill sets, especially early on."
• "Make decisions based on where you want to go, not where you are currently."
• "YouTube is where people go when they're looking to learn."
• "You don't need big productions or big cameras to create effective videos."
• "View every decision as a win or a learning lesson."

Connect with AdOutreach: https://www.adoutreach.com/join-all-access

Local Search Academy: https://www.localsearchacademy.com