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59 - Designing an Airline Brand with Edmond Huot
Manage episode 411252192 series 2802199
Air Travel Andrew에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Air Travel Andrew 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This episode starts by looking at why you shouldn’t inflate your life jacket until you are about to leave the aircraft. Andrew then talks with Edmond Huot about airline design and branding.
- Why are we told not to inflate our life jackets until we are about to exit the plane? There are some important reasons that could mean the difference between life or death. Learn more in this episode.
- An airline once planned to charge passengers to use the onboard toilets. Find out more about the carrier that wanted to install coin-operated lavatories on their aircraft.
- Forward Studio Chief Creative Officer and aviation geek Edmond Huot joins Andrew to talk about what it takes to design an airline brand. They talk about the creative process, the relation between branding and the passenger experience, examples of projects that Edmond has worked on, and much more.
Edmond Huot is the Chief Creative Officer and founding partner at digital marketing agency Forward Media and their airline branding and public relations agency, Forward Studio. The company’s clients have included airlines like Canada Jetlines and New Pacific Airlines, as well as other transportation companies, insurance businesses, and professional and financial services. Edmond has more than 25 years of progressive experience in the advertising and digital media space and also harbors a lifelong passion for aviation. You can learn more about Forward Studio and their airline branding and public relations agency Forward Studio on their website and social media pages: Forward Media | Forward Studio | LinkedIn (Forward Media) | LinkedIn (Forward Studio) | Instagram | X (Twitter) | Vimeo
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챕터
1. 59 - Designing an Airline Brand with Edmond Huot (00:00:00)
2. [Ad] Untethered & Wanderwise: Female Travel Over 45 (00:17:10)
3. (Cont.) 59 - Designing an Airline Brand with Edmond Huot (00:17:35)
73 에피소드
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