Kirk Firmin: Taking Your Reconditioning Process Beyond Good Enough

Fixed Ops Roundtable

Kirk Firmin is the Fixed Operations Director at Florence Toyota in Florence, South Carolina.

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What we discuss in this episode:

In this episode, Kirk Firmin talks about how they took their reconditioning process beyond the "good enough" phase by utilizing a connected reconditioning system that is part of their larger DMS perk. Before using this new process, they were using a digital reconditioning process, but communication between the different departments was lacking. With the new system, technicians can communicate directly with sales managers and parts people, and this integration with their DMS is critical to their success.

Kirk explains how their old digital reconditioning process was inadequate because it lacked instant communication between departments. Through this episode, we learn how important communication and integration are in the reconditioning process and how using a connected reconditioning system can help take the process to the next level.

The conversation delves into the importance of the integration of the DMS and the need for technicians to communicate directly with sales managers and parts personnel. Kirk explains how communication is critical in the reconditioning process, as losing even one car can be very expensive, especially in today's marketplace.

Kirk Firmin talks about the importance of having a reconditioning management solution that can help achieve their turn rates and goals. In today's market, "good enough" is not enough, and you need to be faster on your turn rate to get cars back on the lot as fast as possible.

To continue their success and stay ahead of the game, Florence Toyota looked for a reconditioning system that would not only speed their processes but would keep the whole dealership on track at all times. So the dealership decided to partner with ReconTRAC, a web-based software application that streamlines the vehicle reconditioning process. The ReconTRAC system has helped them communicate about the status of each vehicle during the reconditioning process to ensure they don't get lost or dropped, especially with the large volume of cars they handle.

Tune in to find out how the partnership has helped the dealership stay on track and successful.

Listen to the episode featuring Kirk Firmin for even more insights!

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Thanks, Kirk Firmin

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