Dennis McGinn: Driving Profitability Through Reconditioning

Fixed Ops Roundtable

Dennis McGinn is the founder and chief executive officer of Rapid Recon, the world’s standard in vehicle reconditioning and speed-to-sale inventory turn improvement, and the industry’s leading expert in time-to-line (T2L) reconditioning. Dennis shares insights into the importance of transparency and time to line in the auto retail industry.

👉 Register for the upcoming Fixed Ops Roundtable Event

What we discuss in this episode:

Dennis explains how his company's team is empowered to take initiatives, which has helped them attract top talents in the industry. He discusses how transparency is becoming a significant factor for consumers who want to know as much as possible about the cars they are interested in buying. Transparency has evolved from being an internal measure to something that is now demanded by consumers, who are willing to pay premiums for used cars and want to know exactly what has been done to the car so they can make informed decisions.

Dennis emphasizes the need to measure and manage the time it takes to get a car ready for sale, as this impacts profitability. The focus on transparency is a natural evolution of the industry, driven by changing consumer demands. By embracing transparency and measuring the time it takes to get a car ready for sale, dealers can increase profitability and provide customers with the information they need to make informed decisions.

We also address the common skepticism of some dealers and managers who think they can manage without such tools, and offer advice on how to approach and learn from those who have successfully implemented reconditioning solutions. With margin compression becoming a reality, it is more important than ever to get the car on the market quickly.

Dennis emphasizes the importance of having the right leadership, tools, and people to succeed in this industry. With the automotive industry becoming increasingly competitive, transparency is more important than ever. Dealerships that prioritize transparency and focus on reducing time to line will have a competitive advantage in the industry.

Overall, this episode offers valuable insights into the challenges and opportunities of reconditioning in the auto retail industry and how technology and teamwork can make a significant difference in improving efficiency and profitability. This episode with Dennis McGinn provides a useful perspective on the benefits of measuring and managing reconditioning time to line and the importance of learning from others' experiences to stay ahead in this competitive market.

Tune in to gain insights into the current state of the automotive retail industry and how transparency is shaping consumers' expectations and buying decisions. Visit rapidrecon.com to learn more about their reconditioning software solution.

Listen to the episode featuring Dennis McGinn for even more insights!

Enjoying The Fixed Ops Roundtable Podcast? Please leave a rating and review 👇

Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237

Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY

Thanks, Dennis McGinn

Connect with Ted Ings and the Fixed Ops Roundtable:

1. Register for the next Fixed Ops Roundtable Event
2. Ted Ings on LinkedIn
3. Center for Performance Improvement