Damon Egan: How To Create Uncontested Market Space in Your Dealership

Fixed Ops Roundtable

Damon is the Service Manager at Sherwood Ford in Sherwood Park Alberta Canada. He oversees the day to day operations of Western Canada’s largest Ford store known as the Service Fixer. Damon has pushed the boundaries of what is capable in an automotive service department.

In this episode we dive into uncharted waters with our guest who is also visionary in the automotive repair industry and a true advocate of Blue Ocean Strategy. In this episode, we explore the concept of Blue Ocean Strategy and how it can revolutionize the way dealerships and repair shops approach their markets.

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What we discuss in this episode:

What is Blue Ocean Strategy and Why is it Important?

In this section, we explore the fundamentals of Blue Ocean Strategy, a groundbreaking concept developed by business strategy experts. Instead of competing for market share in a saturated, "red ocean" with cutthroat competition, Damon explains how dealerships and repair shops can seek out untapped markets, the "blue ocean," where they can dominate and thrive.
Challenges and Opportunities in Embracing The Blue Ocean Strategy

Discover how Damon and his team navigated obstacles unique to the Canadian market, including colder climates and the scarcity of charging infrastructure for electric vehicles (EVs). Despite these challenges, they embraced EVs as the new frontier and found inventive ways to excel in this space.

Unlocking New Revenue Streams through Blue Ocean Strategy

Damon shares valuable insights on the importance of exploring new revenue streams beyond traditional offerings. Ideas like subscription services, bundled packages for EV owners, and extended warranties on repairs present exciting opportunities for dealerships and repair shops to thrive in the ever-changing automotive landscape.

Embrace Change and Forge Ahead

Damon also emphasizes the need to let go of old ways and embrace change in the automotive industry. With the rapid advancements and shifting consumer preferences, being adaptable and open to new ideas is crucial for long-term success.

Why Should You Listen?

Are you ready to dive into uncharted waters and discover the untapped potential of Blue Ocean Strategy in the automotive repair industry? This episode will challenge your perspective, spark your creativity, and inspire you to think beyond the conventional boundaries. Learn from real-life success stories and explore how embracing innovation can set your dealership or repair shop on a path to dominance in your market.

Listen to the episode featuring Damon Egan for even more insights!

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Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY

Thanks, Damon Egan

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