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Joe Vennare에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Joe Vennare 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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216. Ed Buckley, CEO of FitOn Health

46:34
 
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Manage episode 389005223 series 2616152
Joe Vennare에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Joe Vennare 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Today I’m joined by Ed Buckley, CEO of FitOn Health, a wellness benefits platform for employers and health plans.

On a mission to bridge healthcare and fitness, Ed founded corporate wellness platform Peerfit in 2011 — connecting people with quality digital health content and in-person fitness classes. FitOn acquired Peerfit in 2022, launching FitOn Health and breaking into B2B.

In this episode, we discuss the company’s approach to serving customers, employers, and health plans. Plus we cover the impact of weight loss drugs and a challenging fundraising market on the fitness industry.

In this episode, you’ll learn:

• How the Peerfit acquisition played into FitOn’s strategy • The benefits of vertically integrating with a well-resourced company • Why Medicare reimbursement guidelines impact wellness trends and funding

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

FitOn App: https://fitonapp.com/ FitOn Health Website: https://www.fitonhealth.com/ -

The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor

Chapters: (00:00) Introduction (01:22) Ed's role as CEO of FitOn Health (03:17) Decision to merge with FitOn (08:21) Benefits of merging with FitOn (10:08) B2B side has grown 100% in revenue in a year and a half (13:15) Metrics FitOn optimizes for on the digital side (16:08) FitOn's ability to produce customized content for health plans (17:11) Collaboration with celebrities like Gabrielle Union and Giada De Laurentiis (18:26) Constant innovation and execution as a selling point (19:51) Wide variety of content categories on the platform (22:59) Investment in condition management and nutrition services (24:25) Focus on healthcare and outcome-based reimbursement (27:09) Need to connect nutrition, exercise, and healthcare for incentives (29:02) Trend of GLP-1 weight loss drugs impacting healthcare reimbursements (30:15) Behavior change is the key for sustained health improvements (32:54) Market leaders in adjacent categories may merge (34:39) Funding in digital health has slowed down, leading to acquisitions (38:19) The impact of Medicare funding on the healthcare industry (38:40) Medicare's reduction in reimbursement levels (40:15) YMCA and Medicare example (45:40) Conclusion

  continue reading

258 에피소드

Artwork

216. Ed Buckley, CEO of FitOn Health

Fitt Insider

15 subscribers

published

icon공유
 
Manage episode 389005223 series 2616152
Joe Vennare에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Joe Vennare 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Today I’m joined by Ed Buckley, CEO of FitOn Health, a wellness benefits platform for employers and health plans.

On a mission to bridge healthcare and fitness, Ed founded corporate wellness platform Peerfit in 2011 — connecting people with quality digital health content and in-person fitness classes. FitOn acquired Peerfit in 2022, launching FitOn Health and breaking into B2B.

In this episode, we discuss the company’s approach to serving customers, employers, and health plans. Plus we cover the impact of weight loss drugs and a challenging fundraising market on the fitness industry.

In this episode, you’ll learn:

• How the Peerfit acquisition played into FitOn’s strategy • The benefits of vertically integrating with a well-resourced company • Why Medicare reimbursement guidelines impact wellness trends and funding

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

FitOn App: https://fitonapp.com/ FitOn Health Website: https://www.fitonhealth.com/ -

The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor

Chapters: (00:00) Introduction (01:22) Ed's role as CEO of FitOn Health (03:17) Decision to merge with FitOn (08:21) Benefits of merging with FitOn (10:08) B2B side has grown 100% in revenue in a year and a half (13:15) Metrics FitOn optimizes for on the digital side (16:08) FitOn's ability to produce customized content for health plans (17:11) Collaboration with celebrities like Gabrielle Union and Giada De Laurentiis (18:26) Constant innovation and execution as a selling point (19:51) Wide variety of content categories on the platform (22:59) Investment in condition management and nutrition services (24:25) Focus on healthcare and outcome-based reimbursement (27:09) Need to connect nutrition, exercise, and healthcare for incentives (29:02) Trend of GLP-1 weight loss drugs impacting healthcare reimbursements (30:15) Behavior change is the key for sustained health improvements (32:54) Market leaders in adjacent categories may merge (34:39) Funding in digital health has slowed down, leading to acquisitions (38:19) The impact of Medicare funding on the healthcare industry (38:40) Medicare's reduction in reimbursement levels (40:15) YMCA and Medicare example (45:40) Conclusion

  continue reading

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