Player FM 앱으로 오프라인으로 전환하세요!
FTF251: How we sold out our event in 24 hours (Behind the scenes of How to Face Change) with solo reflections from Leanne Hughes
Manage episode 438882988 series 3048997
Host Leanne Hughes takes you behind the scenes of the recent "How to Face Change" event she co-hosted with Michael Bungay Stanier (MBS).
From brainstorming ideas, locking in the perfect venue, to manufacturing demand for tickets, Leanne spills all the details on how they turned a bold idea into an unforgettable experience.
Expect candid reflections, actionable tips, and a whole lot of fun as Leanne shares the highs, challenges, and big wins from this Brisbane-based event.
What You’ll Learn in This Episode:
- How to Create Demand for Your Event: The strategic move that got 150 people onto the event waitlist within 24 hours (without selling a single ticket!).
- The Power of Venue: Why the rooftop bar venue was a major player in getting people excited to attend—and how venue choice can impact your marketing strategy.
- Collaborating with the Best: Leanne shares insights from working with Michael Bungay Stanier and how their creative synergy shaped the event’s success.
- Marketing Magic: A peek into the marketing tactics, including leveraging scarcity, early bird offers, and social proof to sell out the event in record time.
- Content vs. Experience: Why Leanne spent more time focusing on creating an experience for her attendees than on the content itself—and why that was the key to success.
- Behind-the-Scenes Decisions: The tools and tech that helped Leanne and MBS manage a seamless collaboration across time zones, from Google Docs to a private podcast.
- Post-Event Reflections: What worked, what Leanne would tweak, and the overwhelming LinkedIn love that followed the event.
Episode Highlights:
- The quote that inspired Leanne to aim big with her venue choice: "If I made small decisions, I would hate myself forever."
- How to "manufacture demand" and why giving your audience a waitlist (before selling tickets) can validate your event idea.
- The importance of creating a memorable experience (hint: it’s not all about the content!) and how a rooftop venue turned their event into a “brag-worthy” moment.
Links Mentioned in the Episode:
- Watch the 3-minute event highlight video on YouTube
- Michael Bungay Stanier's work
- Our Luma event site
- Diary of a CEO interview with Daniel Priestly
Upcoming Events with Leanne:
- Red Carpet Group Experience: Las Vegas with Leanne Hughes
📅 October 30, 2024 - Get to the Point Workshop with Sally Prosser
📅 November 19, 2024 | Brisbane - Luxury Glamping Retreat: Red Carpet Campout
📅 Dates: 10-12 March 2025 | Location: Private property, 90 mins from Brisbane
Join the Conversation: What resonated with you from today’s episode? Let us know! Share your thoughts on social media and tag Leanne and Michael.
272 에피소드
Manage episode 438882988 series 3048997
Host Leanne Hughes takes you behind the scenes of the recent "How to Face Change" event she co-hosted with Michael Bungay Stanier (MBS).
From brainstorming ideas, locking in the perfect venue, to manufacturing demand for tickets, Leanne spills all the details on how they turned a bold idea into an unforgettable experience.
Expect candid reflections, actionable tips, and a whole lot of fun as Leanne shares the highs, challenges, and big wins from this Brisbane-based event.
What You’ll Learn in This Episode:
- How to Create Demand for Your Event: The strategic move that got 150 people onto the event waitlist within 24 hours (without selling a single ticket!).
- The Power of Venue: Why the rooftop bar venue was a major player in getting people excited to attend—and how venue choice can impact your marketing strategy.
- Collaborating with the Best: Leanne shares insights from working with Michael Bungay Stanier and how their creative synergy shaped the event’s success.
- Marketing Magic: A peek into the marketing tactics, including leveraging scarcity, early bird offers, and social proof to sell out the event in record time.
- Content vs. Experience: Why Leanne spent more time focusing on creating an experience for her attendees than on the content itself—and why that was the key to success.
- Behind-the-Scenes Decisions: The tools and tech that helped Leanne and MBS manage a seamless collaboration across time zones, from Google Docs to a private podcast.
- Post-Event Reflections: What worked, what Leanne would tweak, and the overwhelming LinkedIn love that followed the event.
Episode Highlights:
- The quote that inspired Leanne to aim big with her venue choice: "If I made small decisions, I would hate myself forever."
- How to "manufacture demand" and why giving your audience a waitlist (before selling tickets) can validate your event idea.
- The importance of creating a memorable experience (hint: it’s not all about the content!) and how a rooftop venue turned their event into a “brag-worthy” moment.
Links Mentioned in the Episode:
- Watch the 3-minute event highlight video on YouTube
- Michael Bungay Stanier's work
- Our Luma event site
- Diary of a CEO interview with Daniel Priestly
Upcoming Events with Leanne:
- Red Carpet Group Experience: Las Vegas with Leanne Hughes
📅 October 30, 2024 - Get to the Point Workshop with Sally Prosser
📅 November 19, 2024 | Brisbane - Luxury Glamping Retreat: Red Carpet Campout
📅 Dates: 10-12 March 2025 | Location: Private property, 90 mins from Brisbane
Join the Conversation: What resonated with you from today’s episode? Let us know! Share your thoughts on social media and tag Leanne and Michael.
272 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.