#38 - The marriage between acquisition & retention with Tara Robertson, CMO at Teamwork (ex Sprout Social); Marino Fresch, VP Acquisition Marketing at Sprout Social
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The marriage between acquisition and retention is a component of B2B tech marketing that drives business success. The ability to generate leads and form strong relationships with customers are of equal importance in a B2B marketing strategy.
This FINITE Podcast episode is about how acquisition and retention marketing work side by side while Sprout continues to grow globally as a world leader in social media management solutions.
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