#104 - Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

Blair Josephs Jansen's career spans the Hollywood Boulevard, having worked on well-known shows like Breaking Bad, Mad Men and Orange is the New Black. When Blair took a turn into B2B tech, she brought her B2C storytelling mindset, and now wants to redefine the standard of branding in our very serious, jargon-filled industry.
On this FINITE Podcast episode, you'll gain a fresh perspective on what B2B tech branding can be, from the Senior Brand Strategist at Equinix.
The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

챕터

1. #104 - Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix (00:00:00)

2. About Blair and her background (00:01:44)

3. Why did Blair shift from Netflix to B2B tech? (00:05:33)

4. Why is brand a holistic experience for customers and employees? (00:07:04)

5. Why is consistency so important for building a brand? (00:09:17)

6. Can B2B tech branding be fun? (00:11:28)

7. Should we use jargon and acronyms in B2B tech branding? (00:13:55)

8. What elements of B2C have influenced Blairs B2B branding? (00:17:09)

9. How should we differentiate our B2B tech branding for younger audiences and why? (00:20:38)