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#79 - Part 3 of the Luxury Series with Jodie Brown
Manage episode 426261829 series 3583247
Find Your WAI with Lindsey Means에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Find Your WAI with Lindsey Means 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In today’s episode, Jodie Brown, Anna Lamber, Misty Jayne and I discuss branding and marketing for luxury services. Luxury services require specific messaging and creating a transformational experience. We’re going to touch on three main points to elevate branding for luxury services.
- Communicating value and transformation by focusing on what is in it for the client.
- Consistency in messaging and branding to build trust with clients.
- Customization to create a unique experience for each client.
We chat about the importance of consistency and over-delivering to maintain trust and ensure repeat business. As professionals in the beauty industry, we understand the importance of a well-defined brand to attract clients and build a loyal following and that’s exactly what we are diving into today.
This is Part 3 of a 4 Part Series. Check out episodes # 72 and #75 for the first two parts.
FOLLOW THEM:
Jodie Brown - Hairstylist Rising Podcast
Misty Jayne - The Cash Confident Stylist Podcast
Anna Lamber - The Woo Woo Hairstylist Podcast
✨ Thank you for listening! Check out the links below to connect with me!
- 👸 CLICK HERE to start your 14-day free trial for The Empress Sanctuary membership
- 🥳 CLICK HERE to connect with me on Instagram @lindseymeans_
- 💃 CLICK HERE to learn how my offerings
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