#023: Do Your Research! Brand Storytelling & Strategy with Megan Cunningham

Filmmakers In Advertising

Today we chat with Megan Cunningham, founder of Magnet Media.

In this episode, Megan discusses:

• Apple as Magnet Media’s first client
• Leveraging knowledge in the tech space to start a company
• The biggest mistake filmmakers make when approaching brands and how to pivot your approach
• Magnet Media’s “think, make, reach” brand storytelling strategy
• Her early career and how her passion for storytelling developed
• The State of the Story trend reports and summits
• The magic of AI

Megan Cunningham founded Magnet Media 20 years ago as a pioneer in brand storytelling with a mission to tell stories that matter. Megan mentors two groups: female directors via Chicken & Egg Pictures and female founders, through Rent the Runway’s Project Entrepreneur. She’s also a founding partner of Marketers that Matter, the Forbes Agency Council, and is a Founding Member of CHIEF.

Megan’s LinkedIn: https://www.linkedin.com/in/megancunningham/

Megan on Intro: https://intro.co/MeganCunningham
‘Things We Noticed’

Lindex "Underwear for Life"
https://smuggler.xyz/work/commercials/lindex-underwear-for-life/

Helldivers2

https://twitter.com/helldivers2

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Brought to you by CRY www.filmcry.com

Intro mixed by Micheal Hartman - [e-mail]