Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Guest is writer/director Wilderley Mauricette creator of the film short 'SPARE ME.' The film made its premiere as part of the AfroPoP Digital Shorts series. The AfroPoP Digital Shorts series is available for audiences to stream — for free — on the Black Public Media YouTube Channel at @BlackPublicMedia. The film will be the highlighted film for the rest of December, into January and will continue streaming beyond that. Spare Me takes a look at the dangers of 'sundown towns.' The film narrates the fictional tale of a young Black man in the 1930s who grapples with traumatic memories from his past. As he hurriedly attempts to change a flat tire at dusk, these flashbacks emerge. His urgency extends beyond merely repairing his vehicle; it is also about evading the dangers associated with a Florida sundown town, where threats intensify as night falls.
Guest is writer/director Wilderley Mauricette creator of the film short 'SPARE ME.' The film made its premiere as part of the AfroPoP Digital Shorts series. The AfroPoP Digital Shorts series is available for audiences to stream — for free — on the Black Public Media YouTube Channel at @BlackPublicMedia. The film will be the highlighted film for the rest of December, into January and will continue streaming beyond that. Spare Me takes a look at the dangers of 'sundown towns.' The film narrates the fictional tale of a young Black man in the 1930s who grapples with traumatic memories from his past. As he hurriedly attempts to change a flat tire at dusk, these flashbacks emerge. His urgency extends beyond merely repairing his vehicle; it is also about evading the dangers associated with a Florida sundown town, where threats intensify as night falls.
A Lien is an American short drama film directed and written by brothers David Cutler-Kreutz and Sam Cutler-Kreutz. The film follows a young couple, 'Oscar and Sophia Gomez,' as they navigate the tense and dangerous process of a green card interview. The story delves into the emotional and existential threats faced by immigrants in America, highlighting the personal toll of an unforgiving bureaucracy. The film received positive reviews and is now nominated for Best Live Action Short Film at the 97th Academy Awards, which airs March 2, at the Dolby Theatre in Los Angeles.…
Legendary Philadelphia Soul group The Stylistics have collaborated with music superstar icon Shania Twain, on a brand-new single, “Yes, I Will,” released for Valentine’s Day, and written by Shania, This duet is the first single from The Stylistics’ upcoming star-studded new album, FALLING IN LOVE WITH MY GIRL. This entire new album will be released on February 21st This is The Stylistics first studio album in 20 years and features 21 tracks, also features Ronnie Wood of The Rolling Stones, Bill Champlin of Chicago, Jay Graydon, Gene Simmons of Kiss, Billy F Gibbons of ZZ Top, Justin Hawkins of The Darkness, The Real Thing and Tower of Power.…
“Valiant One” is a 2025 American action-thriller film directed by Steve Barnett and starring Chase Stokes. Chase Stokes earned worldwide fame as the star of Netflix’s wildly popular series Outer Banks , now filming its 5th season. Valian One the film, begins with a routine mission involving a U.S. Army helicopter crew tasked with repairing a radar unit near the border between North and South Korea. However, their mission takes a disastrous turn when sudden wind shears from a storm cause the helicopter to crash deep within North Korean territory, outside of allied airspace. Valiant One is currently playing in theaters across the nation.…
CONGRATULATIONS ON WINNING THE BAFTA AWARD FOR 'BEST BRITISH SHORT FILM!' "Rock.Paper.Scissors," a short film by writer-director Franz Böhm and producer Hayder Hoozeer, explores human resilience amid the Ukraine-Russia conflict. The story follows Ivan, a 17-year-old Ukrainian, and his father in a makeshift bunker. The film has been longlisted for the 2025 BAFTAs and was nominated for Best International Film at the Show Me Shorts Film Festival 2024. Franz and Hayder speak about their film in this show.…
TV celebrity Lee Majors ('Six Million Dollar Man' & 'The Fall Guy') chats about his recent appearance at the Animazing Gallery inside The Venetian Hotel (Las Vegas). The event was to help raise funds (with the Southern Nevada Red Cross) for the fire victims in L.A. for the display of the parody art piece 'The Six Million Man with Banana.’ Second guests are the cast members from the new spinoff tv series 'The Thundermans: Undercover' on Nickelodeon. And photojournalists Catherine Bauknight and her assistant, Jake Crandall share their experiences of covering the Pacific Palisades/Altadena fires. Contact Catherine (www.catherinebauknight.com) or Instagram: @fashionandculturela or cbauknight@othilamedia.com…
The hit supernatural mystery series 'School Spirits' returns to Paramount+ for a new season and show creators Nate and Megan Trunrud chat about what to expect in the new season. Also, 'The Thundermans: Undercover' made its premiere on Nickelodeon recently. The show is a spinoff series, and 3 of the original cast members original series cast members: Kira Kosarin as “Phoebe,” Jack Griffo as “Max,” and Maya Le Clark as “Chloe” are chatting about the new show.…
Filmmaker Nathaniel Lezra’s new film 'Roads of Fire.' is a poignant and timely documentary exploring the global migration crisis will have its world premiere at the esteemed Santa Barbara International February 4 -15 (SBIFF.org) Roads of Fire delves into the harrowing realities of forced migration by intertwining three compelling narratives: a human smuggler navigating refugees through the treacherous Darién Gap, an asylum seekers journey in New York City, and the unwavering efforts of volunteers on the frontlines of this humanitarian emergency. www.roadsoffiredoc.com…
GUESTS: Best-selling author A.J. Rice chats about his latest books 'The White Privilege Album' and 'The Woking Dead'(a #1 best-seller) and Captain Joe Dion from the cast of the new reality series 'Harpoon Hunters' which recently premiered on the Discovery Channel. The show is about a group of brave fishermen who make a living from hunting blue fin tuna off the Cape Cod coast in Massachusetts.…
GUESTS: Joe Menendez, director of new film 'Henry Danger the Movie' (Nickelodeon & Paramount+), which picks up from the popular 2014 Nickelodeon TV series 'Henry Danger.' Chris Woolsey, Associate Communications Director at Vizio shares details on the latest top-name films that are available totally FREE on VIZIO WatchFree+ for the month of January.…
GUEST: Veteran producer/director/writer Joe Menendez has directed multiple episodes of Star Trek: Picard, Quantum Leap, 12 Monkeys, From Dusk til Dawn: The Series and Snowpiercer to name just a few. Now Joe introduces the original new film Henry Danger the Movie based on Nickelodeon’s hit live-action series. Henry Danger first premiered on Nickelodeon in 2014. The film premieres January 17, 2025, on Nickelodeon @ 7pm (Eastern) and Paramount+…
Guests: Director of 'ChiefsAholic' -- True story of NFL's Kansas City Chiefs superfan Xaviar Babudar, who was also a real-life serial bank robber; executive producers Mary Robertson and Arianna LaPenne of 'Glitter & Glamour: The Lisa Frank Story' a 4-part docuseries about the ups and downs of the popular company Lisa Frank, Inc.; Victoria Castillo, translator for the new series A&E high powered series 'Fugitive Hunters Mexico' which follows a super undercover law enforcement unit as they investigate, track, and capture American fugitives who try to escape to Mexico.…
“Glitter & Greed: The Lisa Frank Story” is a docu-series that delves into the life and career of Lisa Frank, an iconic figure in the world of children’s products and pop culture. Known for her vibrant, colorful designs featuring whimsical animals and fantasy themes, Lisa Frank’s brand became synonymous with 1990s childhood nostalgia. The series explores not only her rise to fame but also the complexities behind her brand’s success and eventual challenges. To discuss this series are Emmy Award-winning producer/director Mary Robertson and director Arianna LaPenne.…
December 24, Prime Video will premiere 'ChiefsAholic: A Wolf in Chiefs Clothing,' a true-crime documentary about Kansas City Chiefs superfan and serial bank robber Xaviar Babudar. Directed by Dylan Sires, ChiefsAholic: A Wolf in Chief’s Clothing follows the harrowing story of Babudar—famously known as “ChiefsAholic.” Recognized for his distinctive wolf costume and boisterous social media antics, Babudar rose to fame as one of Kansas City’s most fervent fans. However, a secret life came to light when he was arrested in Bixby, Oklahoma, unraveling a series of unsolved bank robberies committed across the Midwest.…
Sofronio Vasquez is the new winner of THE VOICE SEASON 26. The Filipino-born talented singer was a part of Team Michael Buble. He's now the winner of a $100,000 grand prize and a big recording contract.
GUESTS: Winner of The Voice Season 26 Sofronio Vasquez; cast from AspireTV's 'Nochebueno' film; director of 'NY Sack Exchange' (30 for 30); Host/translator of Netflix's 'Kings of Tupelo.'
플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.