E23: Take the Hustle out of Your Marketing with Zoha Abbas

Fempreneur Coach Connection

Have you ever been completely frustrated and burned out from your marketing efforts inside of your business? Then, today’s episode is for you.
Next up in the Fempreneur Coach Connection Podcast is Zoha Abbas, and she’s talking about hustle culture and ways to market your services without being overwhelmed or burned out.
Through her business and proprietary method, The Ownership Method, Zoha helps coaches and other service providers create meaningful anti-hustle communication plans and offers that are aligned with their values, that feel good, and gets them the results they want.
In this episode:

• [01:31] The hustle is a lie: discover the perils of the hustle culture
• [03:30] 3 ways to take the hustle out of your marketing

Resources from this episode
Want to create your own anti-hustle communication plan? Zoha made a FREE Workbook, just for the Fempreneur Fam. Grab yours here.
Zoha mentions The Fascination Advantage Assessment by Sally Hogshead, a tool she likes to use with her clients. Learn more about it at The Fascinate Test.
Want to be a guest on the Fempreneur Coach Connection? Apply at fempreneuronline.com/guest
Want to host your own virtual event? Learn how at fempreneuronline.com
Want to turn one piece of content into 130+ assets you can use to promote your business? Learn how at fempreneuronline.com

Noteworthy Quotes from this episode
“The hustle has us conditioned to think that we need to work harder in order to succeed, right? That we need to [...] earn our results in the accompanying sense of self worth. And what that comes down to is that we end up completely not trusting ourselves, not trusting our own energy.”
“If you are sending messages in ways that your audience cannot understand or does not like to consume information, the message is going to get lost.”
“I feel like we have so many options of how to spend our energy when it comes to marketing. [...] But just because you can do all the things doesn't mean you should do all the things.”

Connect with Zoha
Instagram: @theownershipmethod
LinkedIn: Zoha Abbas
Website: theownershipmethod.com

Connect with Nicole
Instagram: @fempreneuronline
Facebook: @fempreneuronline
Website: fempreneuronline.com