Samantha Sarty: Setting Business Boundaries to Grow Private Practice | Ep 116

Fearless Practice

Building a practice is a tricky task because we know that it is going to be difficult sometimes. The question is, when have we gone too far and are perhaps risking burnout? It can feel difficult to maintain your personal and professional boundaries when you are the boss and things depend on you, but in essence, your business does depend on you, so it’s important to take care of yourself.

Whether you are a part-time Canadian private practice owner, or you work full-time, there’s always something that you can learn from another counsellor’s story. On today’s episode, I chat with Samantha and we discuss growing your business without compromising on your boundaries, marketing with social media, and giving back to the therapeutic community.

MEET SAMANTHA

Sam Sarty is a Registered Social Worker and Registered Nurse practicing in Dartmouth, NS, Canada - the land of the Mi'kmaq people. She specializes in working with trauma particularly in the first responder and veteran population. She is currently working in solo private practice (Following Seas Psychotherapy) after working in the public mental health system for the last decade as well as part-time work for a group practice.

Learn more about Samantha on her Psychology Today and LinkedIn profile, and private practice website.

In this episode:

• How Samantha became a social worker

• Using Jane App for managing a business

• Expanding the business with boundaries

• Using social media in private practice

• How Samantha offers sliding scale

How Samantha became a social worker

After completing university, Samantha pursued nursing but didn’t want to go through the traditional route, and instead completed a mental health course, and then found her passion with that type of nursing work.

Once Samantha completed nursing school, she went onto working at the local children’s hospital before coming back to adult mental health in 2016.

Using Jane App for managing a business

Samantha uses the Jane App in her private practice, and for her it’s incredibly useful and helpful.

Without any associates or admin assistants, Samantha does all the work in her private practice currently, from taking the calls, replying to emails, and billing.

Expanding the business with boundaries

Samantha wants to grow the business while being mindful of her own personal boundaries at the same time.

Since the business depends on her effort, she knows that it’s important to scale the business while doing it intentionally with her needs so that she doesn’t have to exchange the success of the business on a loss of her health or wealth.

Using social media in private practice

For Samantha, it was important to use social media as a tool to spread knowledge and information instead of disinformation. Not to give her clients or audience therapy through social media, but actionable tools, awareness, and information.

In this way, social media can become a way to not only market your Canadian private practice, but it also becomes a way to serve the community.

Even though Psychology Today is currently one of her strongest referral sources that brings her the most clients, Samantha has found that word-of-mouth referrals as well as referrals from doctors have been the most successful.

How Samantha offers sliding scale

Samantha does clinical supervision, and offers sliding scales for other therapists because she wants to help invest in the profession itself.

Looking to the future

With regards to what’s up ahead, Samantha is considering the possibility of offering intensives to future clients.

She’s found that they can be incredibly helpful to clients looking to process traumatic events, so Samantha is wanting to incorporate this into the future of her Canadian private practice.

Connect with me:

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Resources mentioned and useful links:

Ep 115: Jasmine Bird: Defining Your Success to Live Authentically | EP 115

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