Player FM 앱으로 오프라인으로 전환하세요!
Transforming SEO & Data into Long-Term Marketing Success with Ran Yosef @Glassix
Manage episode 425588485 series 3342298
Welcome to Executive Conversations, where we explore how GTM leaders navigate executive discussions, market internally to gain support, and secure buy-in for long-term GTM strategies. In this episode of Executive Conversations, Maeva talks with Ran Yosef, VP of Marketing at Glassix.
Ran Yosef had extensive experience in various marketing roles before becoming VP of Marketing. He discusses the challenges of gaining executive buy-in, particularly for long-term strategies like SEO. Ran emphasizes understanding your executive team, showcasing the value of proposed marketing strategies, and building trust within your organization. He also provides tips on how to best align your marketing and sales teams to achieve cohesive and effective results.
In this episode, we talk about:
- Data-Driven Marketing
- SEO marketing
- Sales alignment
Takeaways:
- Building Trust: Ran talks about establishing trust and how it’s crucial for getting buy-in for new ideas and strategies.
- Understanding Executive Preferences: Tailoring presentations to the executive team’s preferences increases approval rate.
- Proving Long-Term Value: Demonstrating the long-term benefits of strategies like SEO helps in gaining support.
- Collaborative Effort: Working closely with sales and other departments to align.
- Industry Knowledge: Knowing your industry and competitors make for a strong case when proposing new initiatives.
Time Chapters:
[00:07.202] Introduction
[00:58.467] Ran's journey and how he built buy-in for SEO initiatives
[01:55.454] How to apply SEO as a primary marketing strategy
[02:54.174] The importance of understanding executive teams for successful buy-in
[05:15.838] How to tailor information to different exec’s preferences
[07:42.814] Evaluating tech stacks
[10:15.682] Aligning marketing and sales teams
[13:01.854] Implementing tools to improve processes
[16:38.11] How to pitch long-term marketing strategies
[17:33.886] Demonstrating the long-term value of SEO to executives
[20:09.374] Strategic SEO: Knowing your personas and crafting effective content
[24:08.61] Building trust within your organization
[27:40.354] Closing remarks
About Ran Yosef:
Ran Yosef, Glassix’s VP of Marketing, is a leading figure in AI-enhanced customer communication. With over a decade of innovative marketing strategies under his belt, Ran has significantly contributed to the growth of several startups.
From SEO to PPC, Demand Generation, and Marketing Ops, Ran has helped numerous companies thrive in highly competitive markets.
Hosting the Glassix Spotlight, a leading CX & AI podcast, Ran is deeply committed to the art of storytelling, believing in its power to engage and inspire. Ran’s visionary leadership and unwavering dedication not only drive Glassix’s success but also significantly influence the evolving landscape of AI-driven customer communications.
Need help navigating executive conversations and securing your marketing budget? Book a call with Flying Cat Marketing today and let us help you achieve your goals. Book a Call
116 에피소드
Manage episode 425588485 series 3342298
Welcome to Executive Conversations, where we explore how GTM leaders navigate executive discussions, market internally to gain support, and secure buy-in for long-term GTM strategies. In this episode of Executive Conversations, Maeva talks with Ran Yosef, VP of Marketing at Glassix.
Ran Yosef had extensive experience in various marketing roles before becoming VP of Marketing. He discusses the challenges of gaining executive buy-in, particularly for long-term strategies like SEO. Ran emphasizes understanding your executive team, showcasing the value of proposed marketing strategies, and building trust within your organization. He also provides tips on how to best align your marketing and sales teams to achieve cohesive and effective results.
In this episode, we talk about:
- Data-Driven Marketing
- SEO marketing
- Sales alignment
Takeaways:
- Building Trust: Ran talks about establishing trust and how it’s crucial for getting buy-in for new ideas and strategies.
- Understanding Executive Preferences: Tailoring presentations to the executive team’s preferences increases approval rate.
- Proving Long-Term Value: Demonstrating the long-term benefits of strategies like SEO helps in gaining support.
- Collaborative Effort: Working closely with sales and other departments to align.
- Industry Knowledge: Knowing your industry and competitors make for a strong case when proposing new initiatives.
Time Chapters:
[00:07.202] Introduction
[00:58.467] Ran's journey and how he built buy-in for SEO initiatives
[01:55.454] How to apply SEO as a primary marketing strategy
[02:54.174] The importance of understanding executive teams for successful buy-in
[05:15.838] How to tailor information to different exec’s preferences
[07:42.814] Evaluating tech stacks
[10:15.682] Aligning marketing and sales teams
[13:01.854] Implementing tools to improve processes
[16:38.11] How to pitch long-term marketing strategies
[17:33.886] Demonstrating the long-term value of SEO to executives
[20:09.374] Strategic SEO: Knowing your personas and crafting effective content
[24:08.61] Building trust within your organization
[27:40.354] Closing remarks
About Ran Yosef:
Ran Yosef, Glassix’s VP of Marketing, is a leading figure in AI-enhanced customer communication. With over a decade of innovative marketing strategies under his belt, Ran has significantly contributed to the growth of several startups.
From SEO to PPC, Demand Generation, and Marketing Ops, Ran has helped numerous companies thrive in highly competitive markets.
Hosting the Glassix Spotlight, a leading CX & AI podcast, Ran is deeply committed to the art of storytelling, believing in its power to engage and inspire. Ran’s visionary leadership and unwavering dedication not only drive Glassix’s success but also significantly influence the evolving landscape of AI-driven customer communications.
Need help navigating executive conversations and securing your marketing budget? Book a call with Flying Cat Marketing today and let us help you achieve your goals. Book a Call
116 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.