Player FM 앱으로 오프라인으로 전환하세요!
The dynamics of reporting to different stakeholders with Lisa Vecchio
Manage episode 435214443 series 3342298
“Communicate- Be transparent, set expectations and then mitigate” Lisa Vecchio, GVP of Integrated Marketing from Aircall
In this episode of Executive Conversations, Maeva chats with Lisa Vecchio, former GVP of Integrated Marketing at Aircall. She previously worked with Hootsuite and Expedia and shares her experiences navigating leadership transitions, adjusting marketing strategies, and working closely with executive teams to ensure the success of marketing plans. She talks about adapting to new perspectives, building strong relationships, and using data to demonstrate the value of long-term marketing initiatives.
In this episode, we talk about:
Stakeholders
Reporting
Long-term growth
Takeaways
Navigating leadership changes: Lisa shares her experiences in adapting to new leadership perspectives and how it influences marketing strategy.
Crafting effective presentations: Strategies for presenting complex marketing strategies in simple terms that resonate with executives.
Managing budget expectations: Balancing short-term performance marketing with long-term brand building despite budget constraints.
The importance of flexibility: How to remain adaptable in dynamic business environments, especially during executive transitions.
The role of data in decision-making: Using supporting data and anecdotes with marketing strategies and secure necessary resources.
Time chapters
[00:06] Introduction
[01:55] Building marketing skills through stakeholder communication
[03:57] Presenting marketing experiments to leadership
[06:27] Reporting to different executives: CEOs, CMOs, and CFOs
[11:39] Addressing short-term focus in marketing
[14:10] Experimenting with new tactics and channels
[19:34] Training teams for budgeting and resource allocation
[25:46] Navigating rebranding and website launches as a new marketing leader
About Lisa Vecchio
Lisa is a CIM Chartered Marketer with nearly two decades of global experience in B2B marketing. She has successfully led marketing, PR, brand, and growth teams at various SaaS companies including Aircall, Hootsuite, Expedia Group, Wiley, and early-stage startups. Motivated by driving ROI and revenue through creative strategies, Lisa is a champion of brand and community building. She prioritizes strong collaboration with sales, customer success, and partnership teams, and is enthusiastic about the future of AI to enhance marketing practices. A cultural enthusiast and avid traveler, Lisa has successfully built international teams while living in New York, Melbourne, and London.
117 에피소드
Manage episode 435214443 series 3342298
“Communicate- Be transparent, set expectations and then mitigate” Lisa Vecchio, GVP of Integrated Marketing from Aircall
In this episode of Executive Conversations, Maeva chats with Lisa Vecchio, former GVP of Integrated Marketing at Aircall. She previously worked with Hootsuite and Expedia and shares her experiences navigating leadership transitions, adjusting marketing strategies, and working closely with executive teams to ensure the success of marketing plans. She talks about adapting to new perspectives, building strong relationships, and using data to demonstrate the value of long-term marketing initiatives.
In this episode, we talk about:
Stakeholders
Reporting
Long-term growth
Takeaways
Navigating leadership changes: Lisa shares her experiences in adapting to new leadership perspectives and how it influences marketing strategy.
Crafting effective presentations: Strategies for presenting complex marketing strategies in simple terms that resonate with executives.
Managing budget expectations: Balancing short-term performance marketing with long-term brand building despite budget constraints.
The importance of flexibility: How to remain adaptable in dynamic business environments, especially during executive transitions.
The role of data in decision-making: Using supporting data and anecdotes with marketing strategies and secure necessary resources.
Time chapters
[00:06] Introduction
[01:55] Building marketing skills through stakeholder communication
[03:57] Presenting marketing experiments to leadership
[06:27] Reporting to different executives: CEOs, CMOs, and CFOs
[11:39] Addressing short-term focus in marketing
[14:10] Experimenting with new tactics and channels
[19:34] Training teams for budgeting and resource allocation
[25:46] Navigating rebranding and website launches as a new marketing leader
About Lisa Vecchio
Lisa is a CIM Chartered Marketer with nearly two decades of global experience in B2B marketing. She has successfully led marketing, PR, brand, and growth teams at various SaaS companies including Aircall, Hootsuite, Expedia Group, Wiley, and early-stage startups. Motivated by driving ROI and revenue through creative strategies, Lisa is a champion of brand and community building. She prioritizes strong collaboration with sales, customer success, and partnership teams, and is enthusiastic about the future of AI to enhance marketing practices. A cultural enthusiast and avid traveler, Lisa has successfully built international teams while living in New York, Melbourne, and London.
117 에피소드
Alla avsnitt
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.