The Ultimate Marketing Engine with John Jantsch: An EOFire Classic from 2021

Entrepreneurs on Fire

John Lee Dumas and John Lee Dumas of EOFire에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 John Lee Dumas and John Lee Dumas of EOFire 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

5d ago 18:01

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From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine.

Top 3 Value Bombs

1. The hourglass metaphor focuses much of its attention on when somebody becomes a customer, then creating them into a referral machine.

2. Use content to fill gaps for onboarding, orientation, further education, upsells and cross-sells, and creating strategic partners who will become referral machines.

3. The innovation is to teach other businesses to take the top 20 percent of clients and identify how to bring them to where they want to be - as opposed to just providing the service that has been agreed to.

The Ultimate Marketing Engine - Pre-order the book and sign up for a FREE companion course worth $99! (Sorry! This link was active when this episode was first published in 2021 but is no longer an active offer.)