457 | Local Search Ranking Factors with Darren Shaw

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Erin Sparks에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Erin Sparks 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2+ y ago 48:14

MP3•에피소드 홈

Darren Shaw of Whitespark.ca joins the EDGE again (been a while) to discuss Local SEO, Google Business Profile as well as his annual Local Search Ranking Factors survey from 40 of the top Local SEO professionals in the business. Get up to date on what affects local search engine optimization and where Entity SEO works into the Local SEO concepts, today on the EDGE.

[00:05:02] What Does Whitespark Do for Companies?

[00:07:05] QR codes are back!

[00:08:52] Stats on Local Search

[00:10:43] In some industries, Google drives upwards of 90% of all of their business.

[00:13:12] Google as your new homepage, care of Mike Blumenthal

[00:15:17] In the past 6 years, Google has been rolling out a ton of incredible features

[00:17:51] What are the first steps you help a business owner understand in Local SEO?

[00:18:52] What is the top local search ranking factor?

[00:21:29] Three Pillars of Local Search

[00:23:04] What are citations?

[00:26:14] Consistency is a myth in Local SEO

[00:28:08] Local SEO = Entity SEO

[00:30:02] Get the keywords in the review!

[00:31:57] The Local Search Ranking Factor Survey

[00:39:02] Keywords in the Business Name? Seriously, Google?

742 에피소드