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Drive Customer Loyalty and Repeat Purchases with Ben Clark, Head of Lifecycle Marketing
Manage episode 389475458 series 3530774
Barney Cox에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Barney Cox 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of Ecommerce Marketing 101, we’re joined by Ben Clark, Head of Lifecycle Marketing at haircare brand Hairstory.
We discuss:
- How segmenting audiences and focussing on engaging only those who were interested increased both open rates and click rates
- How the various channels of customer lifecycle marketing fit together, and what software is beneficial for each
- What different Klaviyo journeys look like based on consumer purchasing behaviour
- Hairstory’s approach to creating video content that provides value for their customers
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