Player FM 앱으로 오프라인으로 전환하세요!
Why Customer Value Optimisation is more powerful than Conversion Rate Optimisation and how to implement it with Valentin Radu.
Manage episode 358512822 series 3401950
*How to use the Net Promotor Score framework to increase customer lifetime value, improve your marketing and your product.
*What your ideal customers AKA 'soulmates' and detractors can teach you about your marketing and why you need to study both closely
*How cognitive biases like 'loss aversion' can improve your marketing performance
*The 'job to be done' framework and why it's more powerful than traditional customer personas
Links Mentioned.
63 에피소드
Manage episode 358512822 series 3401950
*How to use the Net Promotor Score framework to increase customer lifetime value, improve your marketing and your product.
*What your ideal customers AKA 'soulmates' and detractors can teach you about your marketing and why you need to study both closely
*How cognitive biases like 'loss aversion' can improve your marketing performance
*The 'job to be done' framework and why it's more powerful than traditional customer personas
Links Mentioned.
63 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.