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Jessie Healy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jessie Healy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Google Ads Success Secrets: What’s Working Now in ads for eCommerce
Manage episode 461367341 series 3401950
Jessie Healy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jessie Healy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
John Horn has worked on over 1000 Google Ad accounts and is here to give us the low down.
Here's what we cover:
- Why Performance Max is king - but only with guardrails.
- How Standard shopping still has a place.
- What Google Demand Gen Campaigns are, and why they are the new frontier.
Plus we discuss how 3rd Party Attribution can sometimes be more of a hindrance than a help.
59 에피소드
Manage episode 461367341 series 3401950
Jessie Healy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jessie Healy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
John Horn has worked on over 1000 Google Ad accounts and is here to give us the low down.
Here's what we cover:
- Why Performance Max is king - but only with guardrails.
- How Standard shopping still has a place.
- What Google Demand Gen Campaigns are, and why they are the new frontier.
Plus we discuss how 3rd Party Attribution can sometimes be more of a hindrance than a help.
59 에피소드
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eCommerce Impact Podcast
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1 Google Ads Success Secrets: What’s Working Now in ads for eCommerce 32:11
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John Horn has worked on over 1000 Google Ad accounts and is here to give us the low down. Here's what we cover: Why Performance Max is king - but only with guardrails. How Standard shopping still has a place. What Google Demand Gen Campaigns are, and why they are the new frontier. Plus we discuss how 3rd Party Attribution can sometimes be more of a hindrance than a help.…
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eCommerce Impact Podcast
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1 How to Turn Your Social Fans Into Subscribers and Buyers with Jesse Clemmens 25:03
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This week we are diving into a cool new tool that allows you to finally get those elusive social followers to take action, join your email or SMS list and start buying from you - all with automated DMs that are totally free of friction (and admin). Jesse is the New York based co-founder of HiTide, the social SMS & Email list growth platform for Shopify brands. Before HiTide, Jesse scaled teams at two industry transforming martech startups with $800M cumulative exits. Other career highlights include time at Google as part of the early ad exchange team, and Meta where he helped build out Meta's multi $B ad network API business. Check out GoHiTide.com now or drop the team a note at ask@gohitide.com…
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eCommerce Impact Podcast
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1 How to Finally Understand Where Your Shopify Sales a REALLY Coming From with Phoenix Ha 41:05
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Understanding the effectiveness of your marketing efforts’ is crucial, but figuring out how feels impossible. One way to do this is through attribution —the process of figuring out which touchpoints or platforms get credit for driving sales. Phoenix Ha, long-time Meta media buyer and marketer, now CEO and co-founder of the attribution platform AdBeacon is here to demystify the murky world of attribution for you.…
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eCommerce Impact Podcast
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1 Revealed: The Black Friday Email Strategy That Will 2X Your Revenue 45:48
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Omer Hazer from Atlas Ventures is here to break down the exact strategy he uses for his clients to successfully double their email revenue. Omer breaks it down step-by-step so you can cut and paste it directly into your business. Want the full strategy breakdown? Email Omer at hello@atlasventures.co or connect through LinkedIn .…
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eCommerce Impact Podcast
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1 3 Actionable Ways You Can Start Using AI In Your Business 44:08
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Mike Rhodes recently exited his Google Ads Agency and now spends his time playing with AI - he's here to chat you through some super fun and easy ways you can start thinking about using AI, without it feeling overwhelming and scary. After this chat I have already started doing new things with AI that I never thought possible. Prepare to be inspired! https://mikerhodes.circle.so/home…
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eCommerce Impact Podcast
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Benjamin Gold is a serial eComm entrepreneur, investor and agency-owner and he is here to tell us why SEO could be the secret to unlocking growth in your eComm at a fraction of the cost of paid ads He drops some huge nuggets on the call that you can implement right away on your Shopify Store. - Why SEO is one of the biggest leverage points to bring down cost per acquisition of eCom/Shopify businesses - Shopify SEO Quick-Wins anyone can apply today to increase their organic traffic and revenue - How to leverage SEO/keyword data to be more strategic about business/product line expansion and increase your AOV & LTV - Lessons from generating $29.6M with organic traffic in Shopify sales -Which three places to include the target keyword and how to include it in your description. -How to use Chat GPT to help optimise your descriptions.…
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eCommerce Impact Podcast
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1 How to bridge offline and online sales with Kait Stephens 30:42
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If you sell your products in retail and have been wondering how to connect better with those customers - you are in luck. This week we have Kait Stephens here to talk to us about a new technology that allows you to get those mysteries retail shoppers onto your Klaviyo list, and even better you can also create promos that they can redeem in store, and track - without having to involve and negotiate with retailers.…
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1 My Story - How I went from Kiwi Backpacker to 7 Figure Agency Owner 23:00
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For the first time ever - a solo episode from me - here to tell you my story of how I got here! From random grad jobs, to lots of travel, and then being forced into entrepreneurship at 7 months pregnant - here is my no-holds-barred story! Want to connect - find all my socials and my newsletter at www.jessiehealy.com…
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eCommerce Impact Podcast
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1 How To Get Your Products Featured in Christmas Gift Guides 23:59
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Rosie Davies Smith is back by popular demand to share all the PR secrets on how to get your product into Christmas gift guides this year- Rosie is the founder of PR Dispatch - a PR platform supporting over 350 product-based businesses. In this episode, we discuss about- ◾️How Christmas Gift Guides can grow your eComm store ◾️How early to plan for Christmas PR ◾️How the press helps skip the research phase for customers ◾️Step-by-step guide to getting featured in a Christmas press - assets, timeline and well-written pitches ◾️How to uncover the right journalists to approach ◾️Is your brand profile right to be featured in the Christmas gift guide Reach out to Rosie- Website - https://www.prdispatch.com/ LinkedIn - https://www.linkedin.com/in/rosie-davies-smith-15191826/ Christmas Access information - Sign up before the 4th of July and lock in at last year's price. Pitch to Christmas press in under an hour each week. Their platform gives you access to insights, strategy and contacts to get products into the 2024 gift guides. Christmas access preview - 4th July, 10am. Join the preview to see how your in house team can maximise Christmas gift guide press opportunities Join Rosie's workshop- Unwrap the secret to securing Christmas coverage from a Country Living & House Beautiful editor. Your only chance to hear directly from the editor on how to approach them, what they want to see and how to stand out. 27th June, 1pm - Register here…
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eCommerce Impact Podcast
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1 Ace Financial Planning & Management for your Ecom Brand With Jarrod Souza 33:27
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Let’s get down and dirty with your numbers - with finance maestro and founder of CFO expertise (Now Rebranded as DTC wealth) Jarrod Souza. Jarrod is here to shed light on how you should handle your finances - especially if you plan on an Exit. In this episode, we talk about - How to figure out your CAC goal and lifetime value At what stage should a brand be more aggressive with acquisition targets How to forecast cash flow for your business How to get your per-unit cost down The biggest mistakes businesses make while dealing with finance? Ideal profit margin an ecom brand should have How to avoid inviting bankruptcy LinkedIn- https://www.linkedin.com/in/jarrodsouza/…
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eCommerce Impact Podcast
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This week we are joined by Will Lawrenson, CEO of Customer Who Click! Startup marketer turned CRO specialist, Will, shares all the details on how to optimise your business for a better CRO. In this episode, we talk about- The UAM method to increase your conversion - Usability, Anxiety & Motivation How social proof makes your product seem genuine The biggest misconceptions about CRO What REALLY motivates a customer to buy your product Why you need to ask different questions to buyers and non-buyers important to understand their purchasing decisions A scoring model to determine the priorities for testing How to determine if conversion rate changes relate to the new test The best tools to improve your CRO in 2024 Reach Will at : Website - https://www.customerswhoclick.com/ LinkedIn - https://www.linkedin.com/in/willlaurenson/ Twitter - https://x.com/WillLaurenson…
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eCommerce Impact Podcast
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1 Ecomm Growth Secrets - What Sets Apart a Scalable Ecomm Brand? 32:47
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This episode is a recording of a recent workshop we gave - covering the four powerful changes you can make in your eComm marketing strategy to help you turn a corner in your growth. We delve into what separates e-commerce brands that manage to scale from those that stay stuck and churn their wheels. Hosted by Webtopia Founder/CMO Jessie Healy and insights from Ben Dyer, Head of Growth at Webtopia, we uncover key strategies and shifts crucial for e-commerce growth in 2024. Key Discussion Points: 1. The Common Sticking Points Holding Brands Back 2. Understanding the Four Key Shifts 3. Workshop Insights and Real-Life Examples 4. Implementing Change in 2024 Tune in to hear what you could be doing differently to gain traction in these more challenging times.…
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eCommerce Impact Podcast
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1 Crack The Code To Getting The Perfect Investor With Andrew Leahy 33:21
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This week we are joined by Andrew Leahy founder of Seed Accel. Andrew was just 19 when he entered the ecom space and never looked back! Learn about how to attract the perfect investor for your brand! In this week’s episode we cover- What are the elements an ecom brand should establish before seeking an investment? Why are metrics important for getting an investment for your ecom brand What makes you the right person to scale a brand Which route should you choose- investment, bootstrapping or borrowing How to seek the right investor for your business What are the types of investors Who are angel investors What is a good way to look at valuation for your brand How to sharpen your brand valuation How to make an unforgettable pitch What are the key metrics investors look for before investing in your brand Find Andrew on LinkedIn: https://www.linkedin.com/in/drewzealand/…
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1 How to Make $350k a Month with TikTok Shop - with Jordan West 44:28
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Jordan West takes us through the secrets to his incredible success with TikTok shop! Jordan is a multiple eComm brand owner, eComm agency owner all around e-Commerce growth expert and he has a tonne to share with us today, In this episode, we talk about- How TikTok changes the way we interact with influencers How to get UGC for your ads via TikTok shop How the brand Frost Buddy scaled their business with TikTok shop How to get a hold of creators that crush Hacks to repurpose UGC for multiple purposes How to manage a huge number of influencers What kind of brands do best on TikTok shop How to SEO your listings on TikTok What is fulfilled by TikTok and how to set it up Should you run TikTok ads for your shop? Twitter- @jordantwestecom Website- https://upgrowthcommerce.com/…
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eCommerce Impact Podcast
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Join us this week as Shopify maestro Clayton Bates shares the ultimate secrets to uplevel your Shopify store. Don't miss out on the insider tips from a true veteran of Shopify: Common mistakes people make with Shopify Tricks to a more effective Shopify homepage Which review platforms he love Tips to improve your performance on Shopify store What to put on your ‘about you’ page When should you jump from Shopify to Shopify plus What are the benefits of Shopify plus How to approach design for a brand new Shopify store Importance of UX (user experience) and UI (user interface) design in e-commerce How to ensure your Shopify store grows with your business What is the need to update your Shopify website often to convert more Efficient Apps for e-commerce Shopify stores Shopify vs non-Shopify themes: How should you approach it Find Clayton- Youtube - Clayton Bates Shopify Expert Website - www.inspiresmallbusiness.com…
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